Senior Product Marketing Manager

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Take ownership of and enhance product positioning, messaging, and value propositions tailored to ICP, persona, segment, and industry.

• Establish Sales messaging throughout the buying journey, including talk tracks, value drivers, proof points, objection handling, and executive narratives.

• Collaborate with Sales Enablement to develop practical seller guidance.

• Contribute to the shaping of go-to-market architecture, product packaging, sequencing, introductions, pricing, and related discussions.

• Conduct analysis of sales calls, deal data, win/loss trends, customer feedback, competitive indicators, and market fluctuations.

• Enhance competitive-deal positioning and strategy.

• Integrate market, customer, and competitive insights into Product decisions.

• Facilitate user interviews to gather face-to-face insights.

• Tailor global positioning and go-to-market strategies to fit regional contexts.

• Develop pitch decks, battlecards, customer stories, value frameworks, and narratives for executives.

• Collaborate with teams from Growth, Content, Creative, Field Marketing, and Customer sectors.

• Monitor the understanding and usage of new capabilities post-launch and incorporate insights into future decision-making.

• Assist in product launches with cohesive messaging and positioning.

• Leverage AI for research, call analysis, competitive intelligence, synthesis, drafting, prototyping, and iteration.

⛳️ Requirements

• A minimum of 5 years of experience in Product Marketing, Solution Marketing, GTM Strategy, or a related B2B field.

• Significant experience with complex B2B or technical products, preferably in consultative sales settings involving multiple stakeholders and substantial deal sizes.

• Proven track record of shaping positioning, go-to-market strategies, or sales behaviors that influenced product understanding or sales success.

• Exceptional judgment in positioning and messaging; ability to link product capabilities to customer challenges, measurable outcomes, and compelling reasons to buy across various personas and market scenarios.

• Strong commercial acumen and analytical skills; comfortable engaging with customers, pipeline, competitors, sales discussions, and both qualitative and quantitative data.

• Experience in contributing to segmentation, packaging, pricing, launch strategies, or market entry decisions is highly regarded.

• Strong cross-functional judgment and the ability to influence Product and GTM teams with supporting evidence.

• Proven hands-on execution skills; capable of transforming ambiguous commercial issues into recommendations, analyses, talk tracks, or assets.

• High level of curiosity about product, customer, industry, competitor dynamics, and sales processes.

• Proficient in using modern tools for research, analysis, and Product Marketing workflows, with strong AI fluency.

• Proficient English skills for daily collaboration with global teams and stakeholders.

• Bonus: Experience in sectors such as industrial technology, manufacturing, hardware and software, IoT, or another technical B2B category.

• Bonus: Familiarity with competitive intelligence, win/loss analysis, or deal-support programs.

• Bonus: Experience using conversation-intelligence tools such as Gong.

• Bonus: Experience with customer expansion, cross-sell or upsell strategies, or regional go-to-market adaptations.

🏝️ Benefits

• Competitive Compensation

• 30 days of paid annual leave

• Education and courses stipend

• Earn a trip anywhere in the world every 4 years

• R$1.035/month for meals allowance

• Health plan with national coverage and no co-participation

• Dental Insurance: we assist you with dental treatment for improved quality of life.

• Wellhub Membership: Gain access to a wide variety of gyms and training programs.