Senior Product Marketing Manager

This is a fully remote position, open to applicants in Canada, +1 more country.

📋 Description

• Create messaging and positioning that encompasses various products within the Atlassian Marketplace suite.

• Develop narratives tailored to specific personas, use cases, and industries that link marketplace offerings to Tempo's SPM and flagship platform story.

• Collaborate with Product Management on the roadmap, capabilities, customer insights, messaging, positioning, pricing, and packaging strategies.

• Work with Finance to establish pricing and packaging strategies across the marketplace suite.

• Implement PLG principles to facilitate self-serve discovery, adoption, expansion, and sales-assisted go-to-market strategies.

• Design and execute go-to-market programs and launches, overseeing everything from audience and story definition to asset creation and post-launch evaluation.

• Develop and enhance launch tiering frameworks, playbooks, and cross-functional launch processes.

• Produce sales and marketplace enablement materials, including solution briefs, discovery frameworks, ROI and business case tools, and training for sellers.

• Monitor the competitive landscape and create competitive positioning and battlecards.

• Collaborate with Growth Marketing on campaigns aimed at increasing marketplace discovery, trials, and conversions.

• Partner with Partner Marketing on ecosystem and co-marketing initiatives.

• Conduct customer interviews, collect feedback, and validate positioning strategies.

• Oversee design partner and customer advisor engagement, incorporating insights into messaging, enablement, and advocacy content.

• Utilize AI tools to enhance research, competitive analysis, content creation, workflow automation, and data insights.

• Influence the product roadmap with insights derived from market trends, buyer behavior, and PLG motions.

⛳️ Requirements

• 5-8 years of product marketing experience in the enterprise B2B SaaS sector, with a robust background in solutions marketing.

• A proficient storyteller with a proven history of crafting narratives that unify multiple products, personas, use cases, or industries into a cohesive story.

• Experience in implementing and marketing PLG (product-led growth) strategies, with a thorough understanding of self-serve adoption and expansion processes.

• A collaborative mindset, with a strong record of closely working with Product Management to define and communicate positioning.

• Proven experience in designing and executing go-to-market programs and launches that resulted in measurable pipeline, adoption, or revenue growth.

• Exceptional written and verbal communication skills, capable of simplifying complex, multi-product narratives.

• Proficient in using AI tools as part of daily workflows for research, competitive analysis, and content creation, with the discernment to recognize their effectiveness.

• Familiarity with the Atlassian ecosystem and its marketplace is a plus.

• Experience with marketplace selling strategies is desirable.

• Knowledge of marketplace positioning, including how listings, reviews, and discovery shape buyer decisions, is beneficial.

• Resume must be submitted in English.

🏝️ Benefits

• Remote-first work environment.

• Unlimited vacation in most of our locations!

• Comprehensive benefits package, including health, dental, vision, and savings plans.

• Additional perks such as training reimbursement, WFH reimbursement, and more.

• Opportunities for professional development, including conferences, courses, and mentorship.

• Work within diverse and dynamic teams engaged in challenging and exciting projects.

• An opportunity to significantly impact our business.

• A wide range of social activities, both in-person and virtual.

• Optional in-person meet-ups and the chance to travel to our international offices.

• Employee referral program.