Senior Product Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Act as the strategic marketing leader for TCP’s premier TimeClock Plus time and attendance solution.

• Cultivate a thorough understanding of customers, buyers, the market, and the competitive landscape.

• Convert market insights into effective positioning, messaging, go-to-market strategies, and sales enablement initiatives.

• Collaborate across departments with Product, Sales, Customer Success, and Marketing teams.

• Develop market intelligence and comprehend buyer journeys.

• Craft product messaging in partnership with product management.

• Generate content for sales, partner enablement, external marketing, and demand generation.

• Support the go-to-market strategy, identify target markets, conduct buyer persona interviews, define use cases, and outline customer journeys.

• Create competitive battlecards, facilitate training, and assist in quarterly win/loss analysis.

• Define product structure, naming, packaging, licensing, and pricing across various departments.

• Oversee and coordinate product launches while promoting product adoption.

• Plan campaigns, select channels, design email nurture/drip programs, and identify target segments.

• Establish campaign objectives and develop performance and ROI reports and dashboards.

• Keep an eye on competitors and articulate product differentiators.

• Act as a company spokesperson and advocate for TimeClock Plus with analysts, press, customers, and investors.

• Enhance positioning, execute launches, boost commercial performance, generate insights, influence strategy, create measurable impact, and cultivate cross-functional alignment.

⛳️ Requirements

• Bachelor’s degree (preferred).

• 5-7 years of experience in product marketing, with at least 1-2 years in a senior role preferred.

• Familiarity with and experience in B2B/SaaS technology.

• Previous experience in time-tracking, scheduling, or workforce management is a plus but not mandatory.

• Capability to write clearly about technology and simplify complex business and technology concepts into accessible value statements.

• Adaptable, highly organized, self-driven, ownership-oriented, and comfortable navigating ambiguity in a fast-paced environment.

• Ability to grasp technology’s core functions and clearly articulate its business benefits.

• Proven track record in analyzing market opportunities, defining market requirements, and managing go-to-market strategies for B2B software and service products.

• Strong quantitative, creative, and exceptional communication skills.

• Visa sponsorship is not available for this position.

🏝️ Benefits

• Competitive salary commensurate with experience.

• 20 Days of PTO (Paid Time Off) and 13 days of companywide holidays.

• 8 hours dedicated to volunteering and making a positive impact in the community.

• Comprehensive benefits package including Health/Dental/Vision/401K.

• The work/life arrangement necessary for your success.