Senior Product Marketing Manager

This is a fully remote position, open to applicants in Poland, +3 more countries.

📋 Description

• Drive and implement global product marketing strategies across diverse markets and communication platforms.

• Take ownership of the entire project management process for intricate marketing initiatives, spanning from strategic planning and messaging formulation to launching and post-campaign evaluation.

• Create and execute product positioning, messaging frameworks, communication strategies, unique selling propositions (USPs), and competitive differentiation points that align with organizational objectives.

• Develop monthly, quarterly, and campaign-specific communication plans.

• Establish and sustain product positioning, target audience profiles, consumer insights, competitive advantages, and essential messaging.

• Assist in go-to-market launches, strategic business endeavors, and product growth initiatives.

• Organize and implement cohesive product marketing campaigns through close collaboration across functions.

• Design and manage marketing and sales materials, which include product presentations, commercial proposals, one-pagers, key visuals, banners, landing pages, and case studies.

• Engage in the production and coordination of video content that supports product marketing efforts.

• Work in partnership with Product, Sales, Business Development, Brand Marketing, Public Relations, Design, Content, Digital, and Regional Marketing teams.

• Oversee inter-departmental collaboration concerning exhibitions, sponsorships, industry events, and awards.

• Track marketing performance metrics and KPIs, assess campaign effectiveness, and initiate optimization strategies.

• Evaluate competitors, market trends, customer insights, and industry advancements.

• Aid in budget planning, allocation, and optimization.

• Maintain comprehensive project documentation, reporting, and alignment of stakeholder communications.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related discipline.

• Over 5 years of experience in Product Marketing, Marketing Management, Strategic Marketing, or similar roles.

• At least 3 years of experience in B2B technology product marketing across various communication channels.

• Exceptional project management skills with a track record of leading complex cross-functional initiatives.

• Strong grasp of product positioning, communication strategy, go-to-market (GTM) approaches, and integrated marketing.

• Proven experience collaborating with multiple stakeholders in dynamic, international settings.

• Excellent strategic thinking paired with practical execution capabilities.

• Outstanding prioritization, collaboration, and organizational abilities.

• Proactive attitude, strong sense of ownership, and problem-solving mindset.

• Proficient in English — Advanced level.

• Proficient in Russian — Advanced level.

🏝️ Benefits

• Private health insurance.

• Sports benefits.

• Comprehensive Mental Health Program.

• Complimentary online English lessons.

• Local language courses.

• Paid time off.

• Support for maternity leave.

• Incentives for referral programs.

• Opportunities for upskilling, participation in internal workshops, professional conferences, and corporate events.