Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in leading and enhancing the positioning and messaging for Sentra’s platform, products, and critical use cases.

• Convert intricate technical features into clear, distinct customer benefits for both technical and business audiences.

• Expand the competitive intelligence program, which includes competitive positioning, battlecards, objection management, and field support.

• Track competitors, monitor market positioning, analyze wins and losses, and address field team requirements.

• Spearhead product launches and significant go-to-market initiatives in collaboration with Product, Sales, Customer Success, and Marketing teams.

• Formulate messaging, enablement strategies, launch plans, and execution processes for product introductions.

• Develop messaging, resources, and training to empower field teams for effective sales.

• Collect insights from customers, prospects, sellers, and the wider market.

• Provide Product, Marketing, and go-to-market teams with valuable customer and market insights to inform their decisions.

• Collaborate with Marketing and executives on content, campaigns, customer narratives, and thought leadership initiatives.

• Simplify complex data security and AI challenges to make them comprehensible and relevant for target audiences.

⛳️ Requirements

• Over 5 years of experience in B2B cybersecurity product marketing within data, cloud, or enterprise software sectors.

• Proven track record of ownership regarding positioning and messaging for intricate technical products.

• Strong background in competitive intelligence, sales enablement, and the ability to convert market insights into actionable guidance for the field.

• Documented experience in leading product launches and managing cross-functional go-to-market programs.

• Capacity to comprehend complex technologies and translate them into straightforward, compelling customer value propositions.

• Strong customer and market focus, with a history of direct engagement with customers, prospects, and sales teams.

• Exceptional writing, storytelling, presentation, and communication abilities.

• Proficient in influencing and collaborating effectively across Product, Sales, Customer Success, Marketing, and executive stakeholders.

• Comfortable working independently and taking initiative while closely collaborating with various teams.

• Capable of strategic thinking while remaining highly hands-on in a dynamic startup environment.

• Experience in data security, DSPM, DLP, cloud security, AI security, or data governance is a significant advantage.

🏝️ Benefits

• Opportunity to work in a fast-paced, innovative environment.

• Collaborate with a talented team of professionals dedicated to excellence.

• Competitive salary and comprehensive benefits package.

• Opportunities for professional growth and career advancement.