Senior Product Marketing Manager

This is a fully remote position, open to applicants in Spain, +3 more countries.

📋 Description

• Conduct analyses of buyers, their purchasing behaviors, criteria, and regional variations through direct engagement with customers and prospects.

• Take ownership of competitive intelligence and convert insights into practical positioning and enablement strategies.

• Collaborate with Product and Marketing teams to craft product positioning and messaging.

• Comprehend and document buyer journeys while enhancing sales and marketing processes.

• Create marketing plans, activities, and budgets aimed at acquiring, retaining, and expanding the client base.

• Evaluate the effectiveness of marketing programs and provide reports along with recommendations.

• Strategically plan and execute product launches for both new and existing offerings from start to finish.

• Empower sales channels with training, internal tools, and external materials.

• Represent supported products through webinars, public speaking events, and written thought leadership contributions.

• Shape the long-term positioning and go-to-market strategy while producing daily assets and enablement resources.

⛳️ Requirements

• Minimum of 5 years of experience in product marketing.

• At least 3 years of experience in a market-facing position.

• Proficient in Microsoft Office, Monday.com, and Jira.

• Comfortable using MS Teams and Salesforce.

• Familiar with Marketo, Pardot, Omniture, and Google Analytics.

• Advanced knowledge of LinkedIn, Twitter, Facebook, and Instagram.

• Exceptional skills in data analysis and ROI tracking.

• Strong public speaking abilities, including the capability to present to large senior audiences.

• Excellent writing skills.

• Outstanding people and stakeholder management abilities.

• Bachelor's degree in business or marketing is required.

• Pragmatic Institute Certified (PMC) III or Product Marketing Alliance certification is preferred.

• MBA is preferred.

🏝️ Benefits

• Remote-first work approach, with flexibility to accommodate school runs and gym breaks in your schedule.

• Paid leave for bonding with a new family member.

• Two charitable days off per year.

• Reward & Recognition Program.

• Annual bonus scheme or sales incentive plan.

• Flexible coworking space options based on your location.

• Access to two learning platforms for ongoing development.