Founding Product Marketer

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate the product marketing strategy, positioning, and messaging for Reflow.

• Convey the benefits and features of Reflow’s products to the intended audience.

• Generate copy and content for various marketing platforms, including email and web.

• Strategize and implement product launches, encompassing strategy, messaging, channel approach, and evaluation.

• Collaborate with founders and sales to plan and execute integrated campaigns, establishing the marketing function from the ground up.

• Develop lifecycle content and messaging tailored for email drip campaigns.

• Oversee content strategy and produce thought leadership pieces, benchmarks, case studies, and landing pages.

• Generate customer-specific content and manage case studies and showcase landing pages.

• Employ contemporary tools, AI, and workflows for product, ecosystem, campaign, and content marketing.

• Accompany founders during demos and manage demo flows, pitch materials, battlecards, and use-case narratives.

• Identify ideal customer profiles (ICPs) and use cases utilizing customer and market data.

• Analyze the competitive landscape and create differentiation strategies for sales and marketing.

• Oversee distribution plans for marketing materials, including benchmarks, thought leadership, and review platforms like G2.

• Ghostwrite thought leadership content for the founders.

⛳️ Requirements

• A minimum of 2 years of B2B marketing experience, particularly in product marketing.

• Practical experience in building products from the ground up (0-1 build).

• Familiarity with SaaS, preferably in a sales-driven environment.

• Key skills in positioning, messaging, and management of product launches.

• Knowledge of campaign, channel, content, and communication strategies.

• Experience in both short-form and long-form writing, with samples available.

• Capability to establish short-term and long-term goals for prioritization and impact.

• Willingness to learn modern tools and AI quickly for competitive analysis, content creation, sales enablement, design, and similar tasks.

• Ability to develop strategy while executing tasks concurrently.

• Technical aptitude to thoroughly understand a technical product for independent demos and explanations.

• Experience with early-stage startups from Seed to Series A.

• Data-driven mindset, using customer feedback, surveys, and website analytics to improve ICP and messaging.

• A genuine, modern approach and a readiness to conduct thorough research.

• Skill in building trust quickly and delivering results punctually.

• Experience in enterprise settings (bonus).

• Proven experience in guiding a company from Seed to Series A (bonus).

• Background as a former founder (bonus).

🏝️ Benefits

• Competitive compensation aligned with market standards and your location.

• Direct collaboration opportunity with the founder.

• Potential to advance into a marketing leadership position as the team expands.

• Chance to influence the product roadmap through insights from the market and customers.

• Opportunity to establish the market positioning, narrative, and voice of a new category.

• Directly contribute to driving the sales pipeline through partnerships and customer stories.