Vice President, Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement a thorough product marketing strategy that aligns with business goals and growth ambitions.

• Collaborate with the CxO and the wider leadership team to strategize positioning for future opportunities and new target audiences.

• Lead and nurture product marketing teams focused on positioning, enablement, competitive intelligence, market research, and operations.

• Perform market research and competitive analysis specifically in the mental health industry.

• Articulate and convey product value propositions and messaging across various channels.

• Spearhead go-to-market strategies for new product launches, ensuring effective adoption and market penetration.

• Work in partnership with product management, sales, customer success, and other departments.

• Utilize customer feedback, data analytics, and industry knowledge to guide product development and marketing strategies.

• Supervise the creation of sales collateral, case studies, whitepapers, and thought leadership content.

• Equip sales teams with tools, training, and resources to ensure effective product positioning.

• Set and monitor KPIs, fostering a culture of continuous improvement.

• Integrate into the Revenue organization to coordinate sales narratives, differentiators, and segment strategies.

• Advocate for the voice of the market throughout the organization.

• Enhance brand visibility, launch products and services, support adoption, manage renewals, facilitate upsell opportunities, and ensure effective messaging and collateral use while partnering with stakeholders.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, or a related discipline.

• Over 10 years of experience in product marketing.

• Minimum of 5 years in a leadership capacity within a B2B setting.

• Experience in creating or implementing AI tools that transform work processes across teams.

• A proven history of successfully launching and managing products in competitive markets.

• Strong analytical abilities with the capability to convert data into actionable insights.

• Excellent communication, presentation, and interpersonal skills.

• Capacity to think strategically while executing tactical initiatives.

• Experience in a late-stage company or rapidly growing startup is advantageous.

• MBA or an advanced degree is preferred.

🏝️ Benefits

• Stock options.

• Health, dental, and vision benefits beginning on the first day.

• One Medical accounts available for employees and their dependents.

• HSA and FSA plans, with Spring contributing up to $1,000 to HSAs based on plan type.

• Employer-sponsored 401(k) match of up to 2%.

• Annual allotment of no-cost visits to Spring Health therapists, coaches, and medication management providers for employees and their dependents.

• Paid time off, inclusive of vacation, sick leave, and company holidays.

• Parental leave after 6 months: 18 weeks for birthing parents and 16 weeks for non-birthing parents.

• Noom weight management program.

• Fertility care support through Carrot, including a $4,000 reimbursement for related fertility expenses.

• Wellhub subscription for fitness, mindfulness, nutrition, and sleep resources.

• BrightHorizons-sponsored childcare, backup care, and elder care services.

• Up to $1,000 annual reimbursement for professional development.

• $200 annual donation matching program.