Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Utilize customer and market insights to enhance product-market alignment and inform decisions on roadmap, pricing, and packaging.

• Create customer value propositions, messaging strategies, claims, and competitive positioning for Single Family advertising solutions.

• Collaborate with Product, Research, and Data Science teams to establish proof of performance metrics, including comparisons of paid versus free outcomes, ROI, and lead-to-lease results.

• Oversee go-to-market strategies and launch planning for products set to debut in 2027, incorporating a tiered product lineup and self-service checkout options.

• Direct customer migration, win-back, and nurturing campaigns.

• Ensure uniform messaging across product interfaces, websites, campaigns, sales materials, and customer communications.

• Manage timelines, stakeholders, and dependencies to ensure coordinated product launches.

• Develop sales enablement resources such as talk tracks, one-pagers, objection handling techniques, case studies, and ROI narratives.

• Assist with enterprise renewals and mid-market sales strategies, providing customer feedback to Product and campaign teams.

• Plan lifecycle emails, web content testing, and paid demand generation initiatives.

• Represent the Single Family division at industry events and conferences, and engage in co-marketing efforts with property management software partners.

• Assess marketing performance, refine messaging strategies, and support future marketing investment proposals.

⛳️ Requirements

• A minimum of 5 years of experience in B2B product marketing or a related strategic role in product management or consulting.

• Outstanding writing and storytelling capabilities.

• Strong analytical skills with the ability to convert performance data and research into actionable insights.

• Demonstrated proficiency in leading cross-functional projects and managing complex go-to-market initiatives, including launches, relaunches, or customer migrations.

• Excellent stakeholder management and communication abilities.

• Practical experience across messaging, sales enablement, email marketing, web presence, and events.

• Previous experience in SaaS, advertising products, or real estate/proptech is preferred.

• Familiarity with marketing to business buyers, including both sales-driven and self-serve approaches, is advantageous.

• Knowledge of experimentation, lifecycle marketing, or growth frameworks is preferred.

• Familiarity with property management or property management software is a plus.

• U.S. employees may reside in any of the 50 states, with some exceptions.

🏝️ Benefits

• Equity awards.

• Option for remote work from any preferred physical location.

• Flexible distributed work opportunities through Cloud HQ.

• Commitment to equal employment opportunities and accommodation support.