Senior Product Marketing Manager

This is a fully remote position, open to applicants in District of Columbia, +1 more state.

📋 Description

• Oversee product marketing for Farsight and Emerging Products by utilizing customer, market, and competitive insights to define positioning, guide pricing, and create go-to-market strategies.

• Create and implement campaigns for Edge Mission Command, Agile Targeting, and Expeditionary Mobile Ops.

• Take ownership of the creation, design, upkeep, and utilization of GTM assets, encompassing sales presentations, slick sheets, competitive battlecards, customer case studies, product videos, demonstrations, and white papers.

• Generate product-specific nurturing content and sales outreach emails within the centralized email marketing framework.

• Craft messaging, gather customer evidence, and prepare supporting materials for product launches, contract awards, and fielding milestones.

• Manage product messaging, content, and demonstration narratives during tradeshows, BattleLab, and field demonstrations.

• Interact with key customers, collect feedback, and promote opportunities.

• Maintain monthly and quarterly scorecards that track qualified lead generation, target customer engagement, sales enablement adoption, and pipeline advancement.

• Collaborate with Sales to transform engagement into qualified opportunities and refine strategies and tactics based on outcomes.

• Report to the Director of Product Marketing and collaborate with the Geospatial Business Unit GM, CTO, and Sales leaders.

⛳️ Requirements

• An entrepreneurial mindset combined with a mission-driven work ethic and a commitment to excellence and culture.

• 5–7 years of experience in Product Marketing, GTM Marketing, or a similar position within a fast-paced defense technology firm or startup.

• Familiarity with defense technology, national security, or government-oriented technology markets, with an understanding of how user requirements, technical assessments, funding, and acquisition influence purchasing decisions.

• Proven ability to create product positioning and implement GTM campaigns in collaboration with Product and Sales teams.

• Strong skills in customer research and market analysis, with the capability to translate insights into actionable recommendations regarding pricing, positioning, and GTM strategies.

• Exceptional written and verbal communication skills; capable of producing compelling narratives, key messages, and sales materials (no AI-generated content).

• Demonstrated experience in developing high-quality sales enablement materials, customer case studies, product videos, and demo content that foster adoption and commercial growth.

• Strong analytical and project management capabilities, with the ability to monitor meaningful KPIs, manage competing priorities, and deliver outstanding results.

• Proficient in writing, designing, constructing, and editing digital and video assets using Adobe, Figma, Canva, and Google Slides; capable of managing projects and fostering trusted partnerships across Product, Sales, Engineering, and Marketing.

🏝️ Benefits

• Medical, Dental, Vision coverage

• HSA/FSA options

• Parental Leave

• 401(k): 100% match for the first 6% contributed

• Unlimited Paid Time Off

• Home Office Stipend

• Equity