Product Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop and sustain precise messaging for various features and product domains.

• Oversee the execution of launches for small to medium releases while assisting with larger launches.

• Create launch strategies, draft necessary materials, collaborate with Product, Marketing, Sales Engineering, and Customer Success teams, and analyze launch performance.

• Write blog articles, solution briefs, website content, demo scripts, FAQs, and customer-oriented one-pagers.

• Generate sales enablement content, including pitch narratives, objection handling guides, battlecards, and release updates.

• Participate in customer calls, review recorded conversations, and enhance underperforming materials.

• Monitor the observability market and competitor activities.

• Keep competitive assets up-to-date and truthful.

• Conduct interviews with customers and prospects, transforming insights into case studies, quotes, and proof points.

• Relay customer trends back to the Product and Marketing teams.

• Assist in defining success metrics, analyzing data, and disseminating insights.

⛳️ Requirements

• 2 to 5 years of experience in product marketing or a closely related go-to-market position such as content marketing, sales engineering, technical writing, developer relations, or product management.

• Some experience in B2B SaaS is required.

• Exceptional writing skills, including the ability to convert complex technical descriptions into clear, precise, and useful content.

• A genuine curiosity about technical products and the patience to learn their functionalities.

• Capability to lead projects across teams without formal authority.

• Comfort with uncertainty and a proactive approach to delivering results.

• Openness to utilizing data for decision-making and a commitment to objectively assessing work.

• Proven experience in applying AI tools in professional tasks.

• Must be eligible to work in Canada; Honeycomb is currently unable to sponsor or facilitate visa transfers.

• Preferred experience with observability, developer tools, distributed tracing, OpenTelemetry, platform engineering, or reliability and SLO practices.

• Preferred experience in marketing to engineers.

• Preferred familiarity with AI and LLM tools, including coding agents and MCP-based workflows.

• Preferred experience with webinars, conference presentations, or community engagement programs.

• Preferred experience working in a fully remote company.

🏝️ Benefits

• Generous equity through an employee-friendly stock program.

• Transparent compensation based on experience levels.

• Unlimited paid time off (PTO).

• A distributed-first culture and mindset.

• Stipends for home office setup.

• Co-working space stipend.

• Internet stipend.

• Comprehensive benefits coverage for employees, with extra options for dependents.

• Up to 16 weeks of paid parental leave, regardless of the path to parenthood.

• Annual development budget.

• Reasonable accommodations during the hiring process.