Senior Product Marketing Manager

This is a fully remote position, open to applicants in California, +2 more states.

📋 Description

• Create product positioning, messaging, and competitive strategies across the ZeroDev product portfolio.

• Establish go-to-market strategies and manage product launches from start to finish.

• Generate content for landing pages, blogs, emails, demos, social media, one-pagers, and internal training materials.

• Execute content, search, and lifecycle marketing programs.

• Manage the X and LinkedIn calendar, SEO initiatives, answer-engine visibility, monthly newsletters, nurture flows, and customer case studies.

• Oversee growth operations, including HubSpot management, lead scoring, routing, campaign tracking, and funnel dashboards.

• Provide the Sales team with proposals, battlecards, account briefs, and discovery prompts.

• Collaborate with ecosystem partners to enhance adoption and extend reach.

• Contribute to OKRs and frameworks for performance tracking.

• Administer the marketing budget and paid campaigns targeting specific opportunities.

• Work closely with Product, Engineering, Legal, Sales, and the broader Offchain marketing team to shape positioning, execute campaigns, and expand ZeroDev’s presence.

⛳️ Requirements

• 5+ years of experience in product marketing or a related role within crypto, fintech, or developer tools and infrastructure.

• Proven success in launching and scaling products from inception to completion, demonstrating measurable outcomes.

• Exceptional copywriting and storytelling abilities - capable of simplifying complex ideas.

• Practical experience with HubSpot: workflows, lead scoring, pipelines, and reporting.

• Analytical mindset, proficient at establishing tracking systems, interpreting funnels, and linking marketing efforts to pipeline and revenue.

• Comfortable navigating uncertainty and addressing open-ended challenges with structured insights.

• Regular user of AI tools, capable of building simple agent workflows or automations.

• Passionate about blockchain technologies, with a keen curiosity and/or extensive knowledge in the field.

• Experience in managing and mentoring team members, cultivating a collaborative atmosphere that promotes individual development and team success (bonus).

🏝️ Benefits

• Remote-first global workforce with an office in New York.

• Professional reimbursement program (supports attendance at industry conferences, certifications, and more).

• Medical, dental, and vision insurance (available in the US and select other countries).

• 401k retirement plan with company matching (US only).

• Wellness stipend.

• Home office setup and ergonomic equipment program.