Senior Product Marketing Manager

This is a fully remote position, open to applicants in California, +2 more states.

📋 Description

• Take ownership of and curate clear, concise, and impactful messaging solutions for the Enterprise sector.

• Convert Pendo’s product features into compelling narratives that emphasize value for Enterprise clients.

• Collaborate with Product, PMM, Sales, and Marketing teams to effectively package and position Pendo’s offerings.

• Integrate field feedback into product discussions.

• Assist in solutions marketing, growth-hacker-type experiments, and demand generation initiatives.

• Utilize AI tools, workflows, and agents to enhance research, content development, and go-to-market strategies.

• Perform market research to identify Enterprise needs and opportunities.

• Apply research insights to inform messaging, campaign strategies, and sales dialogues.

• Partner with Enterprise Sales and engage in strategic Enterprise transactions, providing product and solutions expertise.

• Experiment, learn, and refine messaging and campaigns.

• Create presentations, white papers, case studies, and other collateral targeted at the Enterprise market.

• Contribute to competitive intelligence, pricing strategies, and Enterprise enablement initiatives.

• Enhance and expedite Pendo’s Enterprise marketing strategy and execution.

⛳️ Requirements

• Demonstrated success in developing and delivering product marketing initiatives.

• Experience in creating, testing, and refining product marketing strategies in dynamic, high-growth startup environments or similar contexts.

• Proficiency with AI tools and workflows to enhance research, content generation, and execution.

• Capable of navigating ambiguity and adapting to solutions marketing, growth, and demand generation efforts.

• Skilled at translating technical product features into persuasive, value-driven solutions for buyers.

• Experienced in conducting market research and competitive analysis.

• Proven ability to develop targeted messaging.

• Strong collaboration and communication abilities across Product, Sales, and Marketing teams.

• Excellent written and verbal communication skills.

• Willingness to travel occasionally.

• Nice-to-have: experience in developing AI agents or workflows.

• Nice-to-have: familiarity with Enterprise marketing, Enterprise sales processes, or strategic Enterprise transactions.

• Nice-to-have: experience in competitive intelligence, pricing strategies, or Enterprise enablement programs.

• Nice-to-have: experience creating Enterprise-focused presentations, white papers, and case studies.

🏝️ Benefits

• $0 premium health insurance options.

• Employer-heavy coverage in the United States.

• Strong 401(k) match.

• Equity opportunities.

• Flexible time off policy.

• Commitment to an equal opportunity workplace.

• Reasonable accommodations provided during the recruitment process.