Senior Product Marketing Manager

This is a fully remote position, open to applicants in Colorado, +3 more states.

📋 Description

• Take responsibility for the positioning and messaging of designated products and use cases, including investigation, threat hunting, fraud prevention, brand protection, detection enrichment, and API-first data utilization.

• Create narratives tailored for SOC analysts, threat hunters, CISOs, and SOC Directors.

• Uphold the messaging framework throughout the website, sales teams, partners, and marketing campaigns.

• Convert technical product features into language that resonates with buyers.

• Strategize and execute go-to-market initiatives for product launches and significant releases.

• Identify target audiences for launches, develop narratives, create assets, outline enablement plans, and establish success metrics.

• Transform the product roadmap into a practical launch calendar.

• Oversee the AI and agentic SOC narrative, incorporating MCP Server and AI-native workflows.

• Develop sales enablement resources, including introductory decks, solution briefs, battle cards, communication tracks, objection handling guides, demo narratives, and proof points.

• Educate sales and solutions engineering teams on positioning, competitive advantages, and product demonstrations.

• Participate in competitive deals, key accounts, and other scenarios that necessitate positioning leadership.

• Provide resellers and technology partners with messaging tailored for their clients and go-to-market strategies.

• Monitor buyer assessments of DomainTools data and intelligence against competing offerings.

• Conduct regular win/loss and competitive analyses, sharing insights with Product and Sales teams.

• Represent DomainTools in discussions with analysts, partner briefings, and market-facing engagements.

• Collaborate with Research and Content teams on thought leadership initiatives centered on adversary infrastructure.

• Produce or oversee the creation of web content, solution pages, blog posts, customer stories, and proof content.

• Compile evidence including customer outcomes, third-party validation, investigation time benchmarks, and use-case proof points.

⛳️ Requirements

• 5+ years of experience in B2B product marketing.

• Significant experience in cybersecurity; familiarity with threat intelligence, DNS or domain data, fraud, security analytics, or SOC-facing products is highly advantageous.

• A portfolio showcasing messaging, launches, and sales assets, including battle cards, briefs, and presentations.

• Capability to make technical products comprehensible without oversimplifying.

• Experience with enterprise security cycles, including intelligence buyers and API-based data vendors.

• Sufficient cybersecurity literacy to brief sales engineers or threat intelligence analysts effectively.

• A genuine interest and perspective on AI in security operations and agentic SOC workflows.

• Strong and confident writing abilities.

• Cross-functional experience collaborating with Product, Sales, Research, and Demand Generation teams.

• Practical experience with investigative or threat intelligence platforms is a considerable advantage.

• Experience in marketing API or data products is a significant plus.

• Understanding of agentic AI workflows and LLM integration within SOC operations is a strong benefit.

• Experience within technology partner or reseller ecosystems, particularly in SIEM, SOAR, XDR, or TIP platforms, is a strong plus.

• Exposure to analyst relations or partner marketing is a notable advantage.

• Familiarity with SOC, fraud, or brand protection buyer groups is a significant plus.

• Experience marketing to or within the public sector or federal government is a considerable advantage.

🏝️ Benefits

• Fully covered medical insurance premiums.

• Fully covered dental insurance premiums.

• Fully covered vision insurance premiums.

• 401k retirement plan with company matching contributions.

• Basic life insurance coverage.

• Flexible Paid Time Off (PTO).

• Additional well-being benefits.

• Commitment to equal opportunity and an inclusive workplace.