Copywriter, Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Create compelling copy for landing pages, advertisements, and performance marketing materials aimed at driving user acquisition and conversion.

• Take ownership of in-product messaging, including onboarding processes, feature announcements, tooltips, modals, upgrade prompts, and calls to action (CTAs).

• Develop lifecycle and product emails for launches, re-engagement campaigns, onboarding sequences, and feature adoption.

• Craft narratives for launch videos and short-form product films.

• Write scripts and refine drafts from others to enhance clarity around product value.

• Collaborate with product marketing to establish positioning, messaging frameworks, and go-to-market copy for new product releases.

• Work alongside design and product teams to enhance the in-product writing experience.

• Develop and iterate A/B test variations for landing pages, emails, and advertisements.

• Simplify complex technical product features into clear and engaging language for diverse audiences.

• Ensure consistency in product voice and terminology across all customer touchpoints.

• Report directly to the Creative Director of Product Marketing.

• Contribute to the way users discover, comprehend, and utilize Runway’s AI simulation and creative products.

⛳️ Requirements

• A minimum of 4 years of experience in product copywriting, growth marketing, or a similar writing position within a tech or SaaS organization.

• A portfolio showcasing expertise in performance marketing, product copy, and in-product writing.

• Proficient in conversion-focused writing that emphasizes clarity, actionable insights, and measurable outcomes.

• Experience in crafting in-product copy, including onboarding content, feature education, and UX microcopy.

• Comfortable analyzing test results, funnel metrics, and engagement data.

• Proven experience collaborating with product, design, and growth teams in a dynamic environment.

• Ability to manage multiple launches and workstreams without compromising quality.

• Familiarity with AI, creative tools, or products related to developers is a significant advantage.

• Candidates residing in the US must possess authorization to work in the US.

• A portfolio and LinkedIn profile must be provided.

🏝️ Benefits

• Competitive salary based on market standards.

• Equal opportunities for success for all employees.

• A diverse and inclusive workplace culture.

• Consideration for potential compensation range based on experience, skills, qualifications, and internal equity.

• Offices located in New York, San Francisco, Seattle, London, Paris, and Tel Aviv.