Director of Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish product positioning and messaging across the portfolio tailored for buyer personas, including CISOs, TPRM program leaders, GRC and compliance executives, and procurement professionals.

• Collaborate with Product Management to strategize and implement go-to-market launches for new products, features, and AI capabilities.

• Develop a sales enablement program that includes knowledge resources, talk tracks, and tools for sales and business development representatives.

• Create and sustain sales tools such as pitch decks, battlecards, solution briefs, datasheets, and demo narratives.

• Perform market, customer, and competitive analyses, converting insights into actionable product and marketing strategy recommendations.

• Facilitate analyst relations through briefings, inquiries, and submissions to firms like Gartner and Forrester.

• Generate thought leadership content, including whitepapers, guides, blogs, and webinars, in collaboration with the Demand Generation team.

• Collaborate with Customer Marketing to gather customer proof points, case studies, and voice-of-customer insights.

• Represent ProcessUnity at industry events, webinars, and customer meetings.

• Utilize AI tools to enhance research, content creation, and enablement, while developing AI-assisted workflows.

• Expand the function over time by recruiting and mentoring product marketing team members.

• Report directly to the Senior Vice President of Marketing.

⛳️ Requirements

• A bachelor's degree in marketing, business administration, a related field, or equivalent experience.

• Over 8 years of product marketing experience in B2B software.

• Proven history of successful product launches.

• Outstanding writing and editing abilities.

• Capacity to articulate complex technical concepts in a clear and engaging manner.

• Demonstrated capability in building sales enablement programs.

• Strong skills in market and competitive research.

• Proficiency with generative AI tools such as Claude, ChatGPT, or Copilot.

• History of leveraging AI tools to enhance efficiency without compromising quality.

• Experience in positioning AI-driven products is preferred.

• Ability to excel as a hands-on individual contributor while progressing towards team leadership.

• Excellent presentation skills.

• Confidence in representing ProcessUnity to customers and at industry events.

• Familiarity with Salesforce.com and marketing automation platforms like Marketo.

• Willingness to travel occasionally for customer meetings and industry events.

• Preferred experience working with industry analysts.

• Strongly preferred experience in Third-Party Risk Management, cybersecurity, GRC, or risk management.

🏝️ Benefits

• Inclusive and equitable workplace.

• Equal opportunity employment.