Senior Product Marketing Manager

This is a fully remote position, open to applicants in California, +7 more states.

📋 Description

• Oversee the planning and execution of go-to-market strategies for product launches, encompassing positioning, messaging, content creation, sales readiness, cross-functional collaboration, and post-launch evaluation.

• Create consistent messaging that effectively communicates the value of OpenSpace products across various customer segments and channels.

• Design and implement lifecycle initiatives across email, in-product communications, and additional channels to boost engagement, adoption, retention, and opportunities for expansion.

• Formulate a sales enablement strategy along with resources and training for the Sales, Solutions Engineering, and Customer Success teams.

• Evaluate the effectiveness of enablement initiatives.

• Collaborate with Product Management to understand the roadmap, customer requirements, market insights, research, feature priorities, and product narratives.

• Assess competitor capabilities, product positioning, and market trends; convert insights into actionable recommendations.

• Plan and conduct customer research, including interviews, persona creation, customer journey mapping, and win/loss analysis.

• Establish success metrics and analyze performance data for launches, enablement efforts, lifecycle initiatives, and adoption strategies.

• Enhance launch and lifecycle processes while identifying appropriate applications for AI and automation.

• Work closely with Product Management, Sales, Solutions Engineering, Customer Success, and Marketing; report to the Senior Manager of Product Marketing.

⛳️ Requirements

• A bachelor's degree or equivalent practical experience.

• 7–10 years of experience in B2B software marketing, including a minimum of 5 years in product marketing.

• Proven experience in leading product launches from initial planning through execution and evaluation, with demonstrable measurable outcomes.

• Experience in developing and implementing customer lifecycle, adoption, or expansion programs that drive revenue growth within an established customer base.

• Practical experience in conducting customer research and converting findings into actionable marketing or product strategies.

• Strong analytical capabilities, including the ability to interpret funnel performance, engagement metrics, and program outcomes.

• Exceptional writing, messaging, and content creation abilities.

• Demonstrated capacity to work independently, manage competing priorities, and successfully drive projects to completion across multiple teams.

• Experience collaborating with senior stakeholders across Product, Sales, Customer Success, and Marketing teams.

• Ability to distill complex product features into clear, compelling, value-driven messaging for varied audiences.

• Preferred: Experience in marketing to industries with physical operations such as construction, manufacturing, logistics, energy, or field services.

• Preferred: Experience in demand generation or channel marketing.

• Preferred: Familiarity with AI-enabled tools or automation to enhance marketing workflows, research, analysis, or content creation.

🏝️ Benefits

• Equity awards

• 401k match

• Region-specific health and wellness benefits

• Reasonable accommodations for qualified individuals with disabilities