Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, implement, and sustain integrated go-to-market strategies to stimulate demand and execute campaigns in designated markets.

• Collaborate with cross-functional teams to achieve successful go-to-market results.

• Conduct research, analyze data, and document findings effectively.

• Create, execute, and manage marketing and communication strategies.

• Oversee multiple projects while maintaining attention to detail and a data-driven approach.

• Evaluate marketing strategy performance and suggest enhancements.

• Establish campaign targets and assess outcomes against strategic objectives and organizational goals.

• Formulate and implement growth strategies for underperforming products.

• Develop new product plans and market entry strategies, including resource allocation and payback timelines.

• Lead comprehensive planning processes and prioritize initiatives.

• Collaborate with executive leadership to align stakeholders, mitigate risks, recognize trends, and deliver value.

• Create and manage positioning and messaging for product expansion strategies in new markets.

• Identify customer needs, oversee market research, and keep track of market trends and competitive environments.

• Articulate product value propositions and design sales-process tools.

• Discover opportunities to differentiate products from competitors.

• Enhance pre- and post-go-to-market internal processes through monitoring and improvement.

• Manage market-person mapping and marketing intelligence initiatives.

• Support marketing programs that stimulate product demand.

• Work collaboratively across teams to define product positioning and timing.

• Build relationships to innovate new products and improve existing product lines.

• Take ownership of market requirements, total addressable market sizing, and competitive landscape analysis.

• Collect partner feedback, convey product strategies, and present relevant data to appropriate teams.

• Engage with market and technical participants at user groups, partner events, tradeshows, and roadshows.

• Translate technical capabilities into advantages and value propositions for both technical and non-technical audiences.

• Create training materials and educational content.

• Contribute to thought-leadership blogs and whitepapers.

⛳️ Requirements

• Bachelor’s degree in a related field or equivalent business experience.

• Over 6 years of relevant professional experience.

• Proven experience analyzing competitors’ strategies and product portfolios down to feature-level detail.

• Capability to manage large projects and processes autonomously with minimal supervision.

• Recognized as a subject matter expert in the relevant work area.

• Comprehensive understanding of the Technology Solution Provider Market and its submarkets.

• Ability to deliver cohesive product demonstrations to customers and prospects.

• Outstanding verbal and written communication and presentation skills across both business and technology contexts.

• Excellent skills in problem structuring, identification, and resolution.

• Proficient in defining use cases, detailed personas, key themes, customer lifecycle messaging, differentiated value propositions, ROI, and sales enablement readiness.

• Strong business awareness and acumen.

• Preferred: MBA or a related master’s degree.

• Preferred: Product Marketing certification(s).

🏝️ Benefits

• 20-40% travel may be required (both regional and international).

• Onsite/Hybrid/Remote work options available based on location.