Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Craft the messaging and positioning for Modern Health by leveraging insights from customers, the market, and competitors.

• Design and implement go-to-market strategies for product launches, feature improvements, positioning revisions, and other initiatives.

• Ensure team alignment on readiness, key milestones, communications, enablement, assets, and measures of success.

• Collaborate with Demand Generation, Brand, Content, Events, and Client Marketing to execute integrated campaigns.

• Develop and update sales enablement and competitive resources, including pitch materials, talk tracks, battlecards, objection handling, and RFP assistance.

• Provide enablement support for Sales and customer-facing teams.

• Coordinate with Product, Sales, Client Management, Partnerships, Clinical, Marketing, and leadership to align on priorities and drive execution.

• Utilize performance data and field feedback to enhance campaigns and go-to-market strategies.

⛳️ Requirements

• Progressive experience in product marketing, evidenced by expanding scope and responsibility, in mental health, healthcare, or employee benefits.

• Proficiency in positioning, messaging, outstanding writing, go-to-market execution, campaign management, and sales enablement.

• Capability to simplify complex products and concepts into clear and engaging narratives.

• Ability to transition from strategy and a comprehensive brief to the intricacies of assets, plans, and execution.

• Organized and thoughtful operator capable of leading cross-team initiatives, influencing without authority, managing multiple priorities, and exercising sound judgment.

• Familiarity with AI, applying it thoughtfully in research, messaging, and marketing workflows, including validating outputs and ensuring human review.

• Applicants must maintain work authorization throughout employment without employer sponsorship or employer-provided training plans or attestations.

• A bachelor's degree or equivalent practical experience is preferred; equivalent experience may be accepted.

🏝️ Benefits

• Medical / Dental / Vision / Disability / Life Insurance

• High Deductible Health Plan with Health Savings Account (HSA) option

• Flexible Spending Account (FSA)

• Access to coaches and therapists via Modern Health's platform

• Generous Time Off

• Company-wide Collective Pause Days

• Parental Leave Policy

• Family Forming Benefit through Carrot

• Family Assistance Benefit through UrbanSitter

• Professional Development Stipend

• 401k

• Financial Planning Benefit through Origin

• Annual Wellness Stipend

• Annual work from home stipend

• ModSquad Community: Virtual events such as active ERGs, holiday-themed activities, team-building events, and more

• Monthly Cell Phone Reimbursement

• Full-time employees are eligible for Modern Health's equity program