Senior Product Marketing Manager

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Develop comprehensive sales toolkits that encompass pitch decks, battlecards, solution briefs, demo narratives, ROI calculators, and guides for handling objections.

• Provide training for Sales, SDRs, and Customer Success teams on messaging strategies, competitor insights, and the latest product releases.

• Deliver essential messaging and reusable launch resources for Channel Marketing partner campaigns and training initiatives.

• Assist in strategic deals and executive briefings by creating customized content.

• Formulate positioning, messaging, and value propositions for designated products and initiatives.

• Manage the messaging source of truth and product capability claims register; ensure claims are verified prior to publication.

• Create buyer personas and use cases for regulated markets including banking, wealth and asset management, and insurance, as well as emerging sectors like life sciences.

• Convert technical and regulatory concepts into unique narratives suitable for both business and technical audiences.

• Oversee the release process through the NPI framework, from messaging guidelines to field readiness.

• Collaborate at the sprint level with Product and Engineering teams, including the team in Vietnam; review specifications and tickets, test features hands-on, and monitor shipped capabilities against the roadmap.

• Work in partnership with Product Management on roadmap priorities, pricing and packaging strategies, and release communications.

• Evaluate the impact of launches on adoption rates, pipeline growth, and win rates, and make necessary adjustments.

• Take ownership of competitive intelligence related to communication compliance, archiving, and supervision.

• Conduct win/loss analyses and customer interviews, providing insights to Product, Sales, and leadership teams.

• Support analyst relations efforts, including engagements with Gartner, and develop customer advocacy, case studies, and reference materials.

⛳️ Requirements

• A minimum of 7 years of B2B product marketing experience focused on selling to large enterprises, particularly within startups, tech, or SaaS environments.

• Proven ability to manage product launches and positioning independently, without close oversight.

• Demonstrated success in launching products and creating positioning that has measurably influenced pipeline growth, adoption, or win rates.

• Capacity to articulate APIs, integrations including MCP connectors, and AI agents to both technical and business audiences.

• Established credibility with engineering teams.

• Attention to detail in verifying facts and validating claims prior to publication.

• Outstanding writing and storytelling skills.

• A portfolio showcasing messaging, launch, and sales assets developed, along with examples of their application.

• Proven track record in creating sales enablement resources utilized by the field.

• Strong ability to influence cross-functional teams without formal authority.

• A data-driven approach with proficiency in using marketing analytics tools such as HubSpot and Salesforce.

• Comfortable collaborating across US, EMEA, and APAC time zones, with regular overlaps with all regions, particularly US hours.

• Proficient in integrating AI tools into personal workflows.

• Nice to have: experience in RegTech, communications compliance, cybersecurity, archiving, or collaboration software.

• Nice to have: experience marketing to financial services or other highly regulated sectors.

• Nice to have: familiarity with SEC/FINRA recordkeeping, MiFID II, or data privacy regulations.

• Nice to have: experience in marketing AI-powered products.

🏝️ Benefits

• Commitment to diversity and inclusion.

• A welcoming and supportive workplace culture.

• Collaboration with ambitious teams around the globe.

• Engagement in high-impact projects.

• Opportunity to help define a new product category.

• Opportunities for customer advocacy, case studies, and references.