Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement consistent processes for market research, competitive analysis, and customer feedback.

• Conduct win-loss assessments to determine buyer decision factors by segment.

• Convert market insights into positioning suggestions for Sales, Product, and Growth Strategy & Ops.

• Manage product positioning and messaging across enterprise employers, public sector/union, payers, and consultants.

• Enhance buyer personas and value propositions tailored to each buyer segment.

• Spearhead payer positioning and lay the groundwork for payer go-to-market strategies.

• Ensure segment messaging aligns with the overall company narrative.

• Develop case studies based on clinical and financial results in collaboration with Clinical and through PHI/HIPAA and clinical/legal evaluations.

• Create proof points that showcase Leap’s value across various audiences and dimensions.

• Produce pitch deck modules, one-pagers, competitive battlecards, and other targeted collateral.

• Provide sales enablement resources, training, and support for account-level deals.

• Build and sustain the RFP response library while contributing to high-quality RFP submissions.

• Collaborate with Sales, Growth Strategy & Ops, Clinical, Product, and Marketing teams.

• Report directly to the Head of Product Marketing.

⛳️ Requirements

• A minimum of 8 years of experience, including at least 3 years in B2B healthcare product marketing.

• Proven track record in managing positioning and messaging for intricate B2B healthcare buyers.

• Experience overseeing messaging from inception to completion for a new product or segment, encompassing research, enablement, and launch.

• Background in conducting market research, competitive intelligence, voice-of-customer, or win-loss initiatives.

• Practical experience in creating and delivering sales enablement materials, such as pitch decks, one-pagers, battlecards, sales training, and an RFP response repository.

• Experience in converting clinical and financial outcomes into case studies and proof points.

• Familiarity with PHI/HIPAA standards and clinical/legal review processes.

• Capability to develop buyer personas and persuasive value propositions.

• Outstanding storytelling and writing abilities.

• Strong ownership mentality and capacity to deliver high-quality results in a dynamic environment.

• Demonstrated success in cross-functional collaboration with Sales, Product, Clinical, and other departments.

• Experience in selling to health plans, TPAs, captives, or stop-loss carriers is a bonus.

• Familiarity with Gong, Seismic, and other widely used GTM tools is advantageous.

• Must be legally authorized to work in the United States.

• Must not require visa sponsorship now or in the future to work in the United States.

🏝️ Benefits

• Stock options/equity.

• Competitive total rewards package.