Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Serve as the primary contact for incoming requests from the sales team, acting as their daily point of communication.

• Function as the direct connection to Partnerships, keeping the sales team updated on new developments.

• Develop and manage sales materials including pitch decks, one-pagers, case studies, battlecards, state-specific documents, and objection-handling guides.

• Oversee the sales content library to ensure all materials are up-to-date.

• Participate in product, engineering, academic, and customer experience meetings to stay informed about product launches and customer feedback.

• Create product positioning, messaging, and unique value propositions.

• Convert customer, market, and competitor insights into effective messaging and sales strategies.

• Lead the execution of product launches and ensure go-to-market readiness in collaboration with Marketing, Sales, and Customer Success teams.

• Manage state-specific campaigns that align with the company's targeted growth strategy.

• Develop customer testimonials and proof points to showcase success stories.

• Create a newsletter for current customers and prospects.

• Design customer nurture campaigns aimed at enhancing renewals and expanding opportunities.

• Collaborate with Sales, Partnerships, Product, Engineering, Academics, and Customer Success on go-to-market and enablement strategies.

• Incorporate field feedback into discussions with product teams and leadership.

• Coordinate with external partners to ensure consistent and accurate messaging.

• Analyze CRM data and call feedback to identify objection and deal-friction trends.

• Prepare launch plans, internal briefings, and materials for customer engagement.

• Maintain content in HubSpot and the shared knowledge repository.

• Monitor success through metrics such as content utilization, onboarding completion, productivity, win and conversion rates, pipeline influence, launch readiness, objection reduction, and customer testimonials.

⛳️ Requirements

• A Bachelor's degree or equivalent relevant experience.

• 4–7 years of experience in product marketing, sales enablement, go-to-market strategies, or a related B2B SaaS / education technology position.

• Proven experience working directly with sales teams and supporting a consultative sales approach.

• Excellent writing and storytelling capabilities, with the talent to distill complex products into clear customer benefits.

• Experience creating sales materials, launch plans, and enablement programs.

• Proficient in using data to assess content and program effectiveness.

• Ability to juggle multiple priorities in a dynamic, fully remote setting.

• Background in early literacy or education is advantageous, though not essential.

• Familiarity with HubSpot and Asana.

• Proficient in Google Workspace and Slack.

🏝️ Benefits

• Employee Stock Options.

• Medical, Dental, and Vision plans (80% coverage for employees, 70% for dependents).

• Short-term Disability coverage (100% employer funded).

• 401(k) retirement plans with company contributions.

• 12 weeks of paid parental leave.

• Unlimited vacation days.

• 12 paid holidays.

• Technology Stipend.

• Wellness Stipend.

• Voluntary Life Insurance.

• Professional Development Stipend.

• Fully remote work environment.