Senior Product Marketing Manager

This is a fully remote position, open to applicants in Ireland, +6 more countries.

📋 Description

• Collaborate with and guide product managers in defining product value, messaging, and go-to-market strategies.

• Develop materials for customer evaluation and adoption in conjunction with product management, engineering, and go-to-market teams.

• Manage customer lifecycle campaigns focusing on competitive positioning, retention, upselling, and cross-selling.

• Perform market and customer research.

• Educate go-to-market and sales teams on product capabilities and value.

• Deliver training and enablement sessions for customer-facing teams.

• Create messaging and positioning for a broad range of products.

• Generate campaigns, content, events, blog posts, webinar outlines, and video scripts.

• Systematize product marketing knowledge into AI-enhanced tools and processes.

⛳️ Requirements

• At least 4 years of relevant experience in product marketing, solutions marketing, or product management.

• Proficient in marketing and selling to a technical audience.

• Strong enthusiasm for open source, cloud-native, and infrastructure technologies.

• Demonstrated ability to manage complex projects from inception to completion.

• Capable of articulating the value of technical products to both customers and sellers.

• Experience in leading product or feature launches both independently and as part of a team.

• Familiarity with AI tools such as ChatGPT and Claude for automating messaging and workflows.

• Comfortable working with diverse internal and external stakeholders.

• Strong curiosity regarding product and technical aspects.

• Proven quantitative analytical skills for assessing campaign performance and lifecycle metrics.

• Outstanding writing and communication abilities.

• High level of commitment to executing and delivering impactful results.

🏝️ Benefits

• Restricted Stock Units (RSUs).

• 100% remote work with a global culture.

• Opportunities for career growth.

• In-person onboarding experience.

• 30 days of annual leave each year.

• 3 annual leave days allocated for Grafana Shutdown Days.

• Transparent communication and regular updates across the company.

• Freedom and support to innovate.

• Empowered, high-trust teams.

• Approachable and transparent leadership.