Senior Product Marketing Manager

This is a fully remote position, open to applicants in New Hampshire.

📋 Description

• Collaborate with the CMO to create both short- and long-term strategies, vision, and programs for product marketing.

• Design, oversee, and implement a product-led growth initiative aimed at attracting new clients and expanding the current customer base.

• Leverage AI tools to enhance internal processes and effectively convey the AI+Human narrative to the market.

• Act as an expert in customer journey and Ideal Customer Profile (ICP) for enterprise B2B SaaS solutions.

• Partner with the product team to formulate business cases utilizing the Pragmatic Product Marketing methodology.

• Analyze and assess pricing and packaging strategies in collaboration with product and finance teams.

• Plan and assist in the execution of launches focused on products and solutions.

• Aid in analyst relations and initiatives for thought leadership.

• Develop and manage voice-of-the-customer initiatives and customer advisory panel programs.

• Direct product and solution messaging to empower sales and partners in winning business.

• Create sales decks, collateral materials, and ROI tools for sales teams and partners.

• Promote the vision of products and solutions at both in-person and online events.

• Consult on and create educational strategies for customers, partners, and potential buyers.

• Conduct research to position against key competitive solutions.

• Collaborate with the CMO, Product Management, Sales, Customer Success, and brand, demand, and content marketing teams.

⛳️ Requirements

• A minimum of 7 years of experience in SaaS product marketing.

• Extensive experience utilizing AI tools such as Gemini, Claude, Notion, and others to support daily operations.

• Outstanding writing, presentation, and public speaking abilities.

• Comprehensive understanding of Customer Experience (CX) SaaS applications and key industry players.

• Practical technical experience in product management and collaboration with solution engineers.

• Demonstrated capability to drive go-to-market product adoption alongside sales teams.

• Strong SaaS marketing background in Customer Experience, Customer Engagement, or Customer Collaboration solutions targeted at the enterprise sector.

• Profound knowledge of enterprise CX applications.

• Experience working closely with sales teams and engaging directly with customers.

• Excellent written and verbal communication skills for presentations.

🏝️ Benefits

• Comprehensive insurance package.

• 401k retirement plan.

• Generous time-off benefits.

• Occasional travel for departmental or company meetings.