Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop positioning and messaging from the ground up for products, features, or categories that currently lack them.

• Establish trade-offs and differentiation to ensure Marketing, Content, Support, and other key functions convey a unified narrative.

• Convert product capabilities into benefits valued by members and refresh the narrative as necessary.

• Take ownership of the go-to-market (GTM) strategy and execution for intricate, multi-surface launches aimed at boosting retention and member growth.

• Create launch learning agendas and develop reusable playbooks.

• Oversee cross-functional stakeholders and timelines from project kickoff through to retrospective analysis.

• Ensure that insights from the market, competition, and members inform product and GTM decisions.

• Provide a perspective on research while collaborating closely with User Experience Research (UXR).

• Define and take ownership of GTM success metrics, linking them to business outcomes such as member growth, retention, and win-back strategies.

• Establish metrics prior to launch and assess performance afterward.

• Foster alignment among Product Management, Brand, and leadership levels without having formal authority.

• Serve as the representative for Product Marketing to external partners.

• Navigate across different business areas to manage high-impact projects as priorities evolve.

• Handle ambiguity effectively, proactively manage upwards, and escalate any blockers as needed.

⛳️ Requirements

• 5+ years of experience in product marketing or a related field, with substantial expertise in direct-to-consumer (DTC) marketing and proven ownership of GTM strategy for at least one major product area.

• Demonstrated experience in establishing positioning and launch strategy from scratch, ideally for a new product, category, or significant relaunch.

• Experience in partnership or co-marketing roles: you have represented your company externally, not solely internally.

• Strong analytical skills: you identify success metrics before launch and hold yourself accountable for them afterward.

• Direct and clear communicator who promotes cross-functional alignment at the Product Management, Brand, and VP levels without formal authority.

• An AI-native mindset: you leverage AI tools (such as Claude, ChatGPT, or their equivalents) as an essential force multiplier in your work.

• Experience in health, wellness, or another high-trust consumer sector is an advantage.

🏝️ Benefits

• Stock options

• Comprehensive health, dental, and vision plans for you and your family

• Flexible work environment

• Team off-sites and wellness initiatives

• Competitive vacation policy

• A culture that emphasizes continuous learning and personal growth