Senior Product Marketing Manager

This is a fully remote position, open to applicants in Alabama, +33 more states.

📋 Description

• Take ownership of product positioning and messaging for targeted buyer personas.

• Collaborate with Product and Marketing teams to clearly communicate how products address buyer challenges.

• Conduct research on buyers, their purchasing behavior, and essential buying criteria.

• Document buyer journeys and enhance sales and marketing processes.

• Manage and assess the competitive landscape.

• Consolidate customer feedback from Sales, Customer Success, win/loss analysis, and product usage for the Product teams.

• Plan and spearhead go-to-market launches for new and existing products.

• Oversee cross-functional launch implementation from planning to execution.

• Educate sales channels and develop battlecards, pitch narratives, objection-handling resources, and other sales tools.

• Train customer support teams on products, documentation, FAQs, resources, and typical customer inquiries.

• Create demand programs that support both retention and acquisition efforts.

• Monitor program effectiveness and report on results and necessary adjustments.

• Align Sales, Marketing, Product, and Customer Success teams on strategy, priorities, and positioning.

• Represent FMG innovation and supported products through speaking engagements and written content.

• Develop messaging frameworks, launch playbooks, templates, and institutional go-to-market knowledge.

• Utilize AI tools for research, drafting, competitive analysis, launch preparation, and AI-enhanced go-to-market workflows.

⛳️ Requirements

• Minimum of 3 years in product marketing.

• At least 2 years in a market-facing role involving customer and prospect presentations, competitor analysis, and market research.

• Proven capability to create positioning, messaging, and launch plans across cross-functional teams.

• Exceptional skills in tracking ROI and the ability to demonstrate effectiveness using data.

• Strong written and verbal communication skills.

• Proficient public speaking skills and comfort when presenting to large, senior audiences.

• Excellent writing abilities.

• Experience with collaboration and CRM tools like Slack and HubSpot.

• Familiarity with analytics tools such as Amplitude.

• Background in financial services, fintech, or marketing technology.

• Ability to navigate ambiguity and adapt as priorities evolve.

• Innovative mindset with a focus on scaling go-to-market processes.

• Daily use of AI tools, effective prompting, critical evaluation of outputs, and identifying AI applications in product marketing.

• Preferred: Bachelor's degree in business or marketing.

• Preferred: Pragmatic Institute Certified (PMC) III or higher.

• An MBA is a plus.

🏝️ Benefits

• Generous paid holiday schedule, including a full week off for the Winter Holiday Shutdown.

• Paid time off that encompasses vacation, sick days, parental leave, and bereavement leave.

• Medical insurance with $0 co-pay.

• Telehealth plan.

• Dental insurance.

• Vision insurance.

• Health Savings Account (HSA) with significant employer contributions.

• Flexible Spending Accounts (FSA).

• Company-paid Life Insurance and Accidental Death & Dismemberment (AD&D) coverage.

• Company-paid Short & Long Term Disability coverage.

• Company-paid Employee Assistance Program (EAP).

• Matching 401(k) plan with immediate full vesting.

• On Demand Pay with same-day deposit.

• Internet reimbursement.

• Gym reimbursement.

• Work computer equipment provided.

• Private and secure workspace.

• Employee events and FMG swag.