Senior Product Marketing Manager – Water Treatment Technologies

This is a fully remote position, open to applicants in California, +3 more states.

📋 Description

• Act as a reliable marketing consultant for product and business leaders.

• Design and implement marketing strategies for 2–4 key water treatment products.

• Assess customer requirements, industry trends, regulatory influences, and competitive technologies.

• Discover market opportunities, prioritize customer segments, and enhance product differentiation.

• Convert complex technical capabilities into customer-centric value propositions and messaging.

• Create integrated content and campaign strategies across digital platforms, case studies, technical materials, webinars, events, and other initiatives.

• Utilize thought leadership to tackle emerging industry challenges and bolster market positioning.

• Collaborate with subject matter experts and the Marketing & Communications team.

• Oversee marketing planning for product launches, upgrades, and new applications.

• Manage positioning, messaging, campaigns, and launch activities for commercialization.

• Work alongside Sales Enablement, product management, engineering, sales, and business development teams.

• Set and track KPIs for campaign effectiveness, qualified demand, pipeline contribution, product adoption, and revenue impact.

• Enhance marketing investments and performance through insights.

• Team up with business leaders, technical experts, corporate marketing, digital marketing, and external partners.

• Implement brand standards, messaging, and tone of voice across product marketing initiatives.

⛳️ Requirements

• Over 7 years of experience in product marketing, technical marketing, B2B marketing, or commercialization.

• Proven experience in developing and executing marketing strategies for complex technical products, engineered systems, or industrial solutions.

• Strong grasp of market segmentation, competitive positioning, customer buying behavior, and the development of differentiated value propositions.

• Experience in leading integrated marketing campaigns, content strategies, product launches, and go-to-market initiatives.

• Capability to convert complex technical information into engaging, customer-focused messaging for both technical and business audiences.

• Commercial insight linking marketing activities to qualified pipeline, product adoption, and revenue growth.

• Collaborative experience with product management, engineering, sales, business development, and cross-functional marketing teams.

• Familiarity with drinking water, wastewater, industrial water treatment, water reuse, or other related environmental technologies is highly desirable.

• Knowledge of municipal utilities, industrial operators, engineering consultants, EPC firms, OEMs, distributors, and other water industry stakeholders.

• Proficient in CRM, marketing automation, digital analytics, and tools for measuring marketing performance.

• Bachelor's degree in Marketing, Business, Engineering, Environmental Science, or a related field, or equivalent experience.

• Strategic thinker capable of translating market insights and business priorities into actionable product marketing plans.

• Strong commercial focus emphasizing customer value, market differentiation, and measurable growth.

• Exceptional written and verbal communication skills.

• Analytical and data-driven approach to identifying market opportunities, evaluating campaign performance, and calculating return on marketing investment.

• Strong project management and organizational skills.

• Ability to manage multiple products, priorities, and deadlines effectively.

• Capability to influence stakeholders and collaborate efficiently across technical, commercial, and marketing teams.

• Proactive, adaptable, and possess a problem-solving mindset with a sense of ownership.

• Curiosity about emerging technologies, environmental challenges, and evolving customer needs.

• Passionate about environmental innovation and making a meaningful impact.

• Equivalent experience may serve as a substitute for the stated bachelor's degree.

🏝️ Benefits

• Equal opportunity employment.

• Access and reasonable accommodation in employment for all applicants.