Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish and take charge of the Healthcare B2B product marketing strategy across an expanding product portfolio.

• Determine priorities, positioning, messaging, and go-to-market strategies.

• Develop compelling value propositions, buyer personas, segmentation, and customer journeys.

• Conduct customer and competitive research to create competitive frameworks.

• Convert market intelligence into actionable recommendations for Marketing, Sales, and Product teams.

• Collaborate with Product Managers on product planning and roadmap discussions.

• Oversee product launches from the planning phase to market readiness.

• Align narratives, messaging, customer-facing content, and cross-functional deliverables.

• Provide Sales and go-to-market teams with resources, competitive insights, and cohesive messaging.

• Coordinate with Product, Engineering, Sales, Client Success, Marketing, and Content partners.

• Address challenges, align priorities, and ensure initiatives progress smoothly.

• Define and monitor launch performance, customer adoption, engagement, and business impact metrics.

• Utilize insights to refine future strategies.

• Report directly to the Head of B2B Marketing.

⛳️ Requirements

• A minimum of 6 years of practical product marketing experience in B2B or enterprise software.

• Recent or current responsibility for go-to-market strategies, product launches, positioning, and messaging.

• Proven history of successfully bringing complex products, platforms, or product portfolios to market.

• Capability to convert customer needs into persuasive value propositions.

• Experience collaborating with Product Managers, Sales, and Marketing teams throughout the product lifecycle.

• Ability to foster alignment without direct authority.

• Excellent customer and competitive research abilities.

• Skill in developing frameworks and communicating actionable market insights.

• Strong communication skills and interpersonal effectiveness.

• Proactive problem-solving mindset with a comfort in asking questions and driving decisions.

• Data-driven approach with experience in utilizing performance metrics and customer feedback.

• Familiarity with clinical healthcare audiences or solutions is advantageous but not mandatory.

• Experience in continuing education, workforce development, or managing a multi-brand or portfolio business is a plus.

• Prior experience in healthcare is not necessary.

• Essential qualifications include hands-on product marketing experience, ownership of go-to-market and positioning efforts, and effective cross-functional collaboration.

🏝️ Benefits

• Individual contributor role with visibility throughout the Healthcare B2B business.

• Chance to influence the narrative behind a growing portfolio that serves healthcare organizations and professionals.

• Direct collaboration with teams in Product, Sales, Marketing, and Client Success.

• Opportunity to enhance processes and impact go-to-market strategies.

• Potential for future leadership opportunities as business needs evolve.

• Mission-driven organization with a tangible impact.

• Considerate, respectful, and transparent hiring process.

• Inclusive workplace environment.

• Equal Opportunity Employer.