Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of positioning, messaging, value propositions, and market narratives for a suite of B2B SaaS products.

• Identify and refine ideal customer profiles, personas, use cases, buying triggers, pain points, and customer journeys.

• Develop comprehensive demand and content strategies that span awareness, consideration, evaluation, conversion, adoption, and expansion.

• Create marketing campaigns, landing pages, solution content, webinars, customer stories, comparative content, product videos, nurture programs, sales plays, and content focused on conversions.

• Design programs targeting both new prospects and current customers and app users, including cross-selling, upselling, adoption, and expansion initiatives.

• Lead the complete go-to-market strategy and execution for new SaaS products, significant launches, new editions, and strategic capabilities.

• Define launch audiences, challenges, positioning, messaging, tiers, channels, success criteria, and go-to-market plans.

• Coordinate product launches across teams including Product, Sales, Demand Generation, Customer Success, Channel/Partners, and Marketing.

• Develop sales plays, enablement materials, discovery questions, qualification criteria, competitive positioning, objection handling, talk tracks, demos, and collateral.

• Collaborate with Sales and Customer Success to explore acquisition, adoption, cross-sell, upsell, and expansion opportunities.

• Tailor messaging, campaigns, and enablement for partner-led go-to-market strategies.

• Conduct customer interviews and analyze customer conversations, win/loss data, product usage, NPS, competitive intelligence, and market research.

• Convert customer and market intelligence into actionable recommendations for Product, Marketing, Sales, and go-to-market leadership.

• Utilize AI and automation for research, customer intelligence, content development, competitive analysis, personalization, and go-to-market execution.

• Establish repeatable frameworks and best practices for Product Marketing.

• Measure and enhance engagement, lead generation, pipeline development, trials, product adoption, conversion, cross-sell, and revenue outcomes.

⛳️ Requirements

• 7–10+ years of experience in B2B product marketing, ideally within SaaS, enterprise software, developer tools, workflow software, or a similar technology environment.

• Proven experience in owning positioning, messaging, go-to-market strategy, product launches, demand programs, and sales enablement.

• Strong background in launching new SaaS products or significant product offerings, from initial market validation to launch and post-launch growth.

• Demonstrated ability to create full-funnel product marketing strategies and content covering awareness, consideration, evaluation, conversion, adoption, and expansion.

• Experience collaborating closely with Demand Generation to translate positioning and customer insights into campaigns that generate leads, pipeline, product trials, and revenue.

• Experience marketing to both new prospects and an existing customer or user base, including cross-sell, upsell, adoption, and expansion efforts.

• Strong understanding of B2B SaaS buying journeys and the ability to align content, messaging, and offers to various funnel stages.

• Capability to translate technical product features into compelling customer value and business outcomes.

• Extensive sales enablement experience, including the development of sales plays, discovery and qualification frameworks, competitive positioning, objection handling, and customer proof.

• Experience utilizing customer research, market intelligence, competitive analysis, win/loss insights, and performance data to inform go-to-market decisions.

• Strong analytical skills with a focus on measuring business impact.

• Exceptional written, verbal, and presentation skills suitable for technical, business, Sales, and executive audiences.

• Ability to work independently, manage multiple priorities, and lead complex cross-functional initiatives without direct authority.

• Practical experience using AI tools to enhance Product Marketing efforts.

• Especially valuable: experience in platform, marketplace, or partner-led ecosystems; SLG and PLG or marketplace-driven SaaS journeys; portfolio marketing; cross-sell and expansion initiatives; and marketing to technical audiences.

🏝️ Benefits

• Every Appfire team member is eligible for company equity.

• Unlimited paid time off plus 10 paid holidays each year.

• Health insurance is fully covered by the company.

• Dental insurance is covered 50/50.

• Vision insurance is provided.

• Group Term Life Insurance is included.

• Voluntary Life insurance options are available.

• Critical Illness insurance is offered.

• Accident insurance is part of the benefits.

• Long-Term Disability insurance is included.

• Employee Assistance Program is available.

• Appfire University provides a custom, on-demand learning platform.

• 3 fully paid days annually for Corporate Social Responsibility activities.

• Flexible Spending Accounts (FSA) are available.

• Monthly stipend for remote work setup is provided.

• Amazon account for necessary equipment and peripherals is included.

• Fitness and wellness reimbursements are offered.

• Competitive 401(k) plan with company matching is available.

• Option to work from offices in Boston, Burlington, or New York.