Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of positioning, competitive intelligence, and sales enablement for AEM's global range of environmental monitoring products and solutions.

• Establish direction for messaging and lead the creation of positioning and enablement materials.

• Create and uphold positioning and messaging frameworks across AEM's product lineup.

• Convert technical capabilities into value propositions that resonate with buyers.

• Ensure that positioning remains effective during competitive sales cycles and aligns with buyer decision-making processes.

• Manage competitive intelligence as a continuous practice.

• Track competitor positioning, product innovations, and go-to-market strategies.

• Summarize competitive insights into briefs and empower sales teams with current differentiators.

• Develop and maintain the sales enablement library, which includes battle cards, one-pagers, solution briefs, pitch narratives, and objection-handling guides.

• Ensure that field teams have access to up-to-date, on-message materials.

• Collaborate with sales leadership to identify and address enablement gaps.

• Plan and oversee product and feature launches from start to finish.

• Coordinate with Product, Sales, and Marketing teams on launch initiatives.

• Train and equip sales and support teams for new product introductions.

• Contribute to thought leadership through bylines, speaking abstracts, white papers, and campaign messaging.

• Assist in defining AEM's unique market narrative.

• Provide messaging and copy support for websites, campaigns, press releases, and partner communications.

• Act as a positioning and content resource for the wider marketing team.

• Utilize AI to streamline research timelines, enhance competitive synthesis, and expedite content creation.

• Report directly to the VP of Marketing.

⛳️ Requirements

• A bachelor's degree is required.

• An MBA or equivalent experience is preferred.

• A minimum of 8 years of total work experience.

• At least 4 years of experience in B2B product marketing.

• Experience ideally at a company that sells data, software, or technology products.

• Strongly preferred experience in the environmental monitoring, weather, geospatial, or related data or technology sectors.

• Proven ability to develop positioning frameworks, messaging hierarchies, and value propositions that perform well in competitive sales cycles.

• Excellent analytical skills.

• Comfortable working with market data, win/loss analyses, and usage metrics.

• Demonstrated success in producing sales enablement materials that are utilized by field teams.

• Proficient in communication across executive presentations, customer-facing copy, internal briefs, and long-form thought leadership.

• Practical and active fluency with AI tools for research, content development, competitive analysis, and workflow automation.

• Ability to explain where and why AI provides genuine leverage.

• Must be eligible to work in the U.S. without company sponsorship for employment-based work authorization, now or in the future.

• F-1 visa holders with OPT requiring H-1B status, TNs, and current H-1B visa holders will not be considered.

• Sponsorship for H-1B and green card applications is not available.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Life insurance.

• Short-Term Disability insurance.

• Long-Term Disability insurance.

• 401k match of up to 3%.

• Remote opportunity from anywhere in the continental United States.