Senior Product Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop and sustain positioning and messaging frameworks for AEM's product portfolio.

• Convert technical capabilities into value propositions that resonate with buyers.

• Ensure that positioning withstands competitive sales cycles and mirrors buyer decision-making.

• Take ownership of competitive intelligence as a continuous practice.

• Keep track of competitor positioning, product advancements, and go-to-market strategies within the environmental monitoring sector.

• Consolidate findings into actionable briefs and equip sales with current, credible differentiation.

• Create and manage the sales enablement library, which includes battle cards, one-pagers, solution briefs, pitch narratives, and objection-handling guides.

• Ensure that field teams are equipped with up-to-date, on-message materials that reflect product positioning and competitive realities.

• Collaborate with sales leadership to identify and bridge enablement gaps.

• Plan and oversee product and feature launches from start to finish.

• Coordinate efforts across Product, Sales, and Marketing for impactful launches.

• Train and prepare sales and support teams for new product introductions.

• Contribute to thought leadership through bylines, speaking abstracts, white papers, and campaign messaging.

• Assist in defining AEM's unique market narrative.

• Provide messaging and copywriting support across web content, campaigns, press releases, and partner communications.

• Act as a positioning and content resource for the wider marketing team.

• Report directly to the VP of Marketing.

⛳️ Requirements

• A bachelor's degree is required.

• An MBA or equivalent experience is advantageous.

• A minimum of 8 years of total experience, including at least 4 years in B2B product marketing.

• Preference for experience at a company selling data, software, or technology products.

• Strong preference for experience in the environmental monitoring, weather, geospatial, or related data or technology sectors.

• Proven ability to create positioning frameworks, messaging hierarchies, and value propositions that endure in competitive sales cycles.

• Excellent analytical skills are essential.

• Comfortable working with market data, win/loss analyses, and usage metrics to inform decisions.

• Demonstrated history of producing sales enablement materials that field teams actively utilize.

• Strong communication skills across executive presentations, customer-facing copy, internal briefs, and long-form thought leadership.

• Practical, active fluency with AI tools used for research, content development, competitive analysis, and workflow automation.

• Ability to articulate where and why AI provides genuine leverage.

• Must be eligible to work in Canada without company sponsorship, now or in the future, for employment-based work authorization.

🏝️ Benefits

• Comprehensive health and wellness programs.

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and career advancement.

• Flexible work arrangements and a supportive work environment.

• Employee recognition programs and team-building activities.