Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of product marketing for a specific line of business.

• Enhance product knowledge while crafting positioning and value propositions.

• Convert product features into tangible benefits for ideal customer profiles (ICPs), personas, and specific use cases.

• Formulate go-to-market messaging and manage launch plans and timelines.

• Oversee launch readiness, including enablement, customer communication, and success metrics.

• Assess post-launch performance through customer feedback, adoption indicators, and sales insights.

• Develop and maintain sales enablement resources such as sales guides, presentations, battlecards, use cases, objection handling tactics, and competitive messaging.

• Collaborate with Sales and Business Development Representatives (BDRs) to enhance buyer interactions.

• Provide product-value training to Sales and customer-facing teams.

• Equip Customer Success teams to effectively communicate new capabilities and their benefits.

• Conduct interviews with customers and buyers, analyze sales discussions, and lead win/loss analysis.

• Refine ICPs, personas, and key use cases based on empirical evidence.

• Keep track of competitors and market trends.

• Integrate customer and market insights into product planning, positioning, and launch strategies.

• Work collaboratively with Product, Sales, Customer Success, and Marketing teams.

⛳️ Requirements

• A minimum of 5 years of experience in B2B SaaS product marketing, preferably within multi-sided platforms or the HR/edtech sectors.

• Demonstrable success in crafting value propositions, launching products, and facilitating sales enablement.

• Proficient in understanding complex products and articulating their value effectively.

• Strong ability to influence cross-functional stakeholders and drive progress.

• Capable of leveraging customer research and performance metrics to inform decisions, validate assumptions, and refine strategies.

• Skilled in developing launch plans, creating sales guides, and conducting training sessions.

• Adept at establishing order amidst uncertainty and prioritizing impactful initiatives.

🏝️ Benefits

• Comprehensive medical, dental, and vision coverage.

• 401(k) retirement plan.

• Paid time off policies.

• Generous paid time off (PTO) policy.

• Regular team social events and activities.

• Flexibility for remote work.

• Equity options for employees based in the US.

• Stock options available.

• Competitive salary package.