Senior Product Marketing Manager, AI Solutions

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the go-to-market strategy and execute growth initiatives for G2 AI Solutions, encompassing G2.ai and transitioning into G2.com.

• Identify target audiences, create differentiated positioning, develop messaging, and establish channel strategies for AI products.

• Validate assumptions through experiments, discussions with customers, and initial pilot programs.

• Manage campaigns, community engagement, lifecycle nurturing, and activities for early pipeline generation.

• Oversee early-stage pipeline and revenue visibility, while conducting acquisition and activation experiments.

• Collaborate with Sales and RevOps to determine revenue readiness and facilitate the transition to a scaled go-to-market approach.

• Conduct user interviews, concept evaluations, and early-access pilot initiatives.

• Track the competitive landscape and category trends, providing market insights to the Product team.

• Develop and sustain a network of early users and potential customers.

• Work alongside Sales Enablement to create narratives, proof points, collateral, and gather field feedback.

• Foster adoption through G2’s established seller and customer base.

• Convert product direction into actionable go-to-market plans, frameworks, and messaging.

• Collaborate with Demand Gen, Content, Communications, Product, and PMM colleagues.

• Present go-to-market strategies, experimental outcomes, and recommendations to leadership and the Product team.

• Maintain intelligence on AI-powered go-to-market strategies and software-discovery market trends.

• Support the maintenance of a high hiring standard within the PMM function.

⛳️ Requirements

• 7+ years of experience in product marketing, growth marketing, or go-to-market strategy within the B2B SaaS sector.

• At least one instance of launching a product without an existing playbook.

• Demonstrated ability to drive a product from inception to revenue through growth or demand campaigns, pipeline development, and initial revenue generation.

• Experience in an early-stage or new product environment.

• Proficient with data analysis, experimentation, testing frameworks, hypothesis validation, and data storytelling.

• Strong skills in building cross-functional relationships across Marketing, Sales, Product, and Leadership teams.

• Excellent written and verbal communication skills, characterized by clarity and confidence.

• Comfortable navigating ambiguity.

• Deep understanding of, or genuine interest in, AI and its influence on software purchasing behavior.

• Experience with product-led growth or self-serve strategies.

• Ability to manage a diverse and evolving portfolio of multiple AI products.

• Willingness to travel for company events, product offsites, and customer meetings as necessary.

• Must have authorization to work in the United States without restrictions.

• Must not require current or future sponsorship to work in the United States.

🏝️ Benefits

• Flexible work arrangements.

• Generous parental leave policy.

• Unlimited paid time off.

• A welcoming and diverse work environment.

• Employee resource groups that are people-led.

• Philanthropic program through G2 Gives.

• Opportunities for company events, product offsites, and customer-facing travel.