Field and Product Marketing Leader

This is a fully remote position, open to applicants in Canada.

📋 Description

• Expand GenAIz’s presence within pharmaceutical, biotechnology, and life sciences manufacturing, research, and development sectors.

• Report directly to the Chief Revenue Officer or commercial leader.

• Implement field and product marketing initiatives that enhance brand visibility and create new business opportunities.

• Work collaboratively with Product, Engineering, and Sales teams.

• Identify opportunities for conferences, trade shows, roadshows, virtual events, and other engagements.

• Organize and prepare events, schedule prospect meetings, develop and present event content, assist Sales and Business Development onsite, and follow up to convert participation into Marketing Qualified Accounts.

• Aid Sales through targeted, data-driven Account Based Marketing strategies.

• Execute sales development campaigns utilizing outbound CRM initiatives and LinkedIn Sales Navigator.

• Promote inbound marketing via LinkedIn, social media platforms, and content marketing efforts.

• Transform interest into sales meetings and demos through landing pages and web/digital content.

• Create product messaging, Ideal Customer Profiles, Buyer Personas, and sales materials in collaboration with Product Management.

• Provide support for sales enablement resources and training.

• Partner with the CFO to oversee the marketing budget, manage invoicing and billing, and develop business cases for expenditures.

• Evaluate marketing effectiveness using data-driven methodologies and identify areas for improvement.

• Potential to transition into a Head of Marketing role and recruit and lead a small marketing team and agencies.

⛳️ Requirements

• A Bachelor’s degree or college certification in Marketing, Communications, Commerce, or a related discipline.

• A minimum of 3 years’ experience in field, product, or content marketing for software, SaaS, or AI solutions or services in a B2B context, including at least 1 year in an early-stage startup.

• Demonstrated experience in developing and executing Field Marketing, Account Based Marketing (ABM), content marketing, or other campaigns that drive qualified marketing accounts.

• Bilingual proficiency in English and French.

• Must reside in Canada and be available during Eastern Time hours, specifically 9am ET to 5pm ET.

• Familiarity with HubSpot MarketingHub or a similar CRM/marketing automation platform is a plus.

• HubSpot MarketingHub certification is a plus.

• Experience with HubSpot ContentHub or WordPress CMS is beneficial.

• HubSpot ContentHub certification is a plus.

• Experience with HubSpot SalesHub or a similar SMB-focused CRM/sales force automation platform is advantageous.

• HubSpot SalesHub certification is a plus.

• Experience with LinkedIn Sales Navigator and LinkedIn Ads is a plus.

• Background in Pharmaceuticals, Biotechnology, or Life Sciences is advantageous.

• Ability to operate independently while effectively balancing collaboration and self-directed tasks.

• Strong time management skills and the ability to quickly prioritize changing or conflicting demands.

• Residing in Quebec or Ontario is a plus.

🏝️ Benefits

• Fully remote work environment.

• Opportunity to advance into a Head of Marketing role.

• Potential to recruit and lead a marketing team and agencies.