Product Marketing – Contract

This is a fully remote position, open to applicants in Texas.

📋 Description

• Develop and implement a go-to-market strategy for a key supplement product, encompassing positioning, messaging, launch planning, campaign strategy, and continuous promotion.

• Design and oversee product-centric campaigns aimed at enhancing awareness, educating new audiences, and driving ecommerce sales.

• Execute marketing tactics across multiple channels, including email campaigns, email automations, SMS/text campaigns, landing page creation and copy, promotional content, social media posts, reels, and overall campaign creative.

• Convert product quality, advantages, value, and differentiation into engaging messaging that competes with premium supplement brands.

• Generate new unique guest acquisition and ecommerce revenue through targeted product marketing initiatives.

• Monitor campaign performance and provide reports on a weekly, monthly, and quarterly basis.

• Utilize data to suggest enhancements that boost traffic, conversion rates, repeat purchase behavior, and overall revenue growth.

• Deliver weekly performance updates, conduct monthly campaign evaluations, and compile quarterly strategic results summaries.

• Report collaboratively to the Vice President of Sales and Marketing and the Director of Physicians Preference Vitamins.

⛳️ Requirements

• Demonstrated experience in product marketing, ecommerce marketing, supplement/wellness marketing, CPG marketing, or premium consumer product marketing.

• Capability to develop strategies and execute campaigns independently as an individual contributor.

• Experience in product launches, go-to-market planning, email marketing, marketing automation, SMS campaigns, social media content, reels, landing pages, blogs, and performance analysis.

• Preferred platform experience includes Klaviyo or a comparable ecommerce email platform, Canva, Lead Pages, Metricool or similar social media consolidation tools, and Google Analytics.

• Strong comprehension of ecommerce revenue growth, conversion, customer acquisition, and product adoption dynamics.

• Exceptional writing, messaging, organizational, and analytical abilities.

• Proven experience necessary for remote work.

🏝️ Benefits

• Flexibility to work from home.

• Adaptable days and hours.

• Remote work is acceptable for candidates with proven experience.