Product Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and sustain Faros's fundamental messaging and positioning, aligning claims with released products and adapting the narrative in response to market changes.

• Author and oversee the website's messaging structure and content.

• Provide the sales team with presentations, battle cards, competitive insights, objection handling strategies, and demo narratives.

• Manage product launches from start to finish.

• Create quarterly campaign concepts supported by research, collaborating with demand generation to implement them.

• Produce gated demand-generation materials such as industry reports, assessments, calculators, and educational resources.

• Uphold quality standards across advertising, banners, headlines, emails, and social media posts.

• Generate customer proof, including case studies, success stories, and testimonials.

• Develop shareable content aimed at engineering leaders, such as reports, blogs, technical narratives, and webinars.

• Monitor pipeline impact and refine campaigns and content based on sourced and influenced deals.

• Collaborate directly with the CMO, CEO, and product team; deliver outputs to buyers, analysts, and investors.

⛳️ Requirements

• Over 6 years of experience in product marketing within a development tools, infrastructure, or AI company, with substantial ownership of messaging and product launches.

• A technical degree in computer science or a related engineering discipline; an MBA is preferred.

• Background in early-stage startups where you served as the marketing infrastructure: independent, resourceful, and capable of delivering results without a supporting team.

• Proven track record in marketing to engineering buyers, with instincts for what they appreciate, demonstrated through practical experience rather than theory.

• Technical proficiency to interpret API documentation, engage in architectural discussions, and question engineers without needing a translator.

• Strong and swift writing skills, producing first drafts that are usable and final drafts that are polished; writing samples are required.

• An operational mindset, thinking in terms of pipeline, conversion, and completed work, with accountability to measurable results.

• Demonstrated aesthetic judgment in both language and visual presentation, along with the ability to explain why something is effective rather than merely accurate.

• Proficient in video production, from scripting to directing short product and social media videos.

• Experience in marketing alongside or against AI coding tools.

• Familiarity with using AI agents in your workflow and insights into their limitations.

• Currently authorized to work in the U.S.A.

• Will not require sponsorship to work in the U.S.A. now or in the future.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Health, dental, and vision insurance plans.

• Generous paid time off and holiday schedule.

• Opportunities for professional development and career advancement.

• Flexible working hours and remote work options.