Product Marketing Lead

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Lead product marketing initiatives at Sendmarc.

• Establish product positioning, narrative, and go-to-market strategy.

• Manage market intelligence, ideal customer profiles, buyer insights, and win-loss analysis.

• Engage in direct conversations with customers and translate insights into perspectives that influence the roadmap and go-to-market strategy.

• Define product and category positioning while creating shared narratives for Product, Marketing, and GTM teams.

• Convert technical capabilities into unique value propositions.

• Develop go-to-market strategies, including sequencing, timing, and success criteria for new capabilities.

• Oversee strategic sales and partner enablement efforts, including the creation of pitch decks, demo narratives, and positioning materials.

• Provide market, competitive, and customer-value insights to inform pricing and packaging decisions.

• Manage competitive strategy and integrate it into product and go-to-market decisions.

• Facilitate collaboration between Product, Marketing, and GTM without direct reports.

• Collaborate closely with Product, Marketing, GTM, Sales, Channel/Partner, Customer Success, and executive leadership.

⛳️ Requirements

• Over 7 years of experience in product marketing.

• Proven ownership of positioning and go-to-market strategies at a B2B SaaS organization.

• Experience in developing or enhancing a product marketing function.

• Experience managing multiple product launches from start to finish, including positioning, pricing input, and sales enablement.

• Proficient in creating sales enablement materials such as pitch decks, one-pagers, and demo scripts.

• Experience collaborating directly with engineering and product teams.

• Skilled in conducting customer interviews and win-loss analysis.

• Knowledge of channel and partner-led go-to-market strategies.

• Ability to work effectively across functions with Sales, Channel/Partner, and Customer Success teams.

• Comfortable engaging at the leadership level.

• Demonstrates senior judgment and the ability to work independently.

• Proactive, adaptable, and thrives in a fast-paced, resource-constrained environment.

• Experience in cyber security is advantageous but not mandatory.

• Ideally located in South Africa.

🏝️ Benefits

• Fully remote work arrangement.

• Permanent employee position.