Senior Product Marketing Analyst

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Develop and implement go-to-market strategies for new products and features.

• Ensure alignment across various functions and track post-launch performance against scaling objectives.

• Carry out market and competitive analysis to pinpoint growth opportunities.

• Assist in defining packaging and pricing strategies for SaaS offerings.

• Monitor SaaS performance metrics and gather customer feedback to assess the effectiveness of initiatives.

• Promote continuous improvement and spearhead initiatives aimed at enhancing organization, efficiency, and measurable outcomes.

• Collaborate with teams in Marketing, Sales, Customer Success, Support, Product, and Enablement.

• Ensure engagement and alignment among stakeholders.

• Conduct internal training sessions and develop enablement materials for new product launches.

• Track the product lifecycle to identify growth levers and opportunities for expansion.

• Investigate and integrate Artificial Intelligence concepts into product and marketing initiatives.

⛳️ Requirements

• Demonstrated experience in developing go-to-market strategies for B2B SaaS.

• Background in pricing and packaging of digital products.

• Experience in conducting market and competitive analysis.

• Strong knowledge and genuine interest in Artificial Intelligence, including its tools, applications, and concepts.

• Excellent analytical skills, with the capacity to work with data and propose strategic actions for new initiatives.

🏝️ Benefits

• Meal and food allowance.

• Health and dental insurance.

• Home office allowance.

• Profit-sharing and performance-based bonuses.

• Home office setup voucher.

• Life insurance.

• Day off for birthdays.

• GoGood | Conexa.

• Health and wellness program.

• Partner offers and discounts.

• A collaborative environment with opportunities for continuous learning.