Marketing Data Analyst

This is a fully remote position, open to applicants in Poland.

📋 Description

• Evaluate the effectiveness of both paid and organic marketing channels as well as specific campaigns.

• Provide recommendations for the distribution of paid marketing budgets across various channels and campaigns.

• Develop and manage dashboards to track acquisition performance and conversion pathways.

• Analyze funnel drop-offs to pinpoint areas for enhancing acquisition and conversion rates.

• Address issues and inconsistencies in marketing data to enhance the accuracy and reliability of reports.

• Oversee marketing attribution and assist in resolving measurement gaps and related issues.

• Plan, execute, monitor, and assess A/B and A/B/n experiments in collaboration with the team.

• Act as a data-informed advisor to the cross-functional Demand and Supply team, clearly communicating insights and recommendations.

⛳️ Requirements

• Minimum of 2 years of experience as a Marketing Data Analyst.

• Proven experience in analyzing marketing effectiveness and web conversion funnels.

• Strong skills in SQL, Python, and data analysis libraries in Python.

• Familiarity with BI tools and dashboard development; experience with Tableau is preferred, but familiarity with other tools is also acceptable.

• Comprehensive understanding of statistics and probability, with the ability to apply these concepts to business inquiries and experiments.

• A systematic approach to problem-solving: define the question, outline the analytical strategy, and execute the tasks.

• Demonstrated ownership and follow-through, with the capacity to prioritize tasks based on business significance.

• Clear communication skills and an evidence-based approach to making decisions.

• Fluent in Russian.

• Proficient in English at B2 level or above.

• Skilled in utilizing LLMs in daily tasks, with the capability to critically assess their outputs.

• Ability to work during CET/CEST overlapping hours.

• Comfortable operating under a long-term B2B contractor model using personal equipment.

• Experience with Google Analytics and Google Tag Manager is advantageous.

• Previous experience with B2C products or services is a plus.

🏝️ Benefits

• Competitive salary with clear opportunities for advancement.

• Fully remote, long-term B2B collaboration.

• Health insurance provided after the probation period.

• Compensation for sports and wellness activities.

• Career development, including tailored English lessons through Preply.

• 19 working days of vacation annually.

• 3 additional wellness days.

• Paid sick leave for the first 5 working days.

• Thoughtful gifts for significant life events.