Marketing Data Analyst

This is a fully remote position, open to applicants in Alabama, +35 more states.

📋 Description

• Design, develop, and maintain metrics, analyses, dashboards, and related tools to support business decisions.

• Conduct extensive data analyses to extract business insights and uncover strategies for optimization.

• Convert analytics into compelling data narratives, actionable solutions, and recommendations for cross-functional teams and agency partners.

• Detect patterns and trends within complex data sets.

• Establish best practices for data visualization and offer guidance to the data science team.

• Create accessible data visualizations tailored for various audiences and departments.

• Compile and present weekly, monthly, and quarterly insights on the Shopping Journey, focusing on Retail Marketing programs and investments.

• Collaborate with leadership to ensure alignment on goals, strategies, and progress.

• Lead and conduct cross-functional data analyses in partnership with Marketing/Retail Marketing Operations.

• Work alongside data engineers and IT for data sourcing, management, and application.

• Develop data resources to assess and manage business strategies.

• Gather and define requirements for data science tools and models.

• Analyze and interpret data trends, providing conclusions and recommendations to management.

• Perform additional tasks as assigned.

• Adhere to all policies and standards.

⛳️ Requirements

• Minimum of 3 years of experience in developing and applying advanced statistical methods is required.

• At least 3 years of experience with data mining tools (e.g., Python, R, SAS, STATA, Excel) is required.

• A minimum of 2 years of experience in marketing analytics is necessary.

• An equivalent combination of education, training, and/or work experience may be accepted in lieu of a degree.

• Excellent verbal and written communication skills are essential.

• Proficiency in presentation creation with a collaborative approach is required.

• Strong skills in Microsoft Office (PowerPoint, Word, Excel, Teams) are necessary.

• Proficient in data analysis and visualization tools (PowerBI, Tableau).

• Familiarity with the current automotive landscape, trends, and innovations is important.

• Strong analytical and problem-solving skills, including the ability to identify root causes and implement corrective actions.

• Ability to work remotely from one of the specified states is a must.

🏝️ Benefits

• Comprehensive benefits package (details provided via employer link).

• Remote work is supported in the listed states.