Marketing Data Analyst

This is a fully remote position, open to applicants in Serbia.

📋 Description

• Evaluate the performance of paid and organic marketing channels and campaigns.

• Suggest the distribution of paid marketing budgets across various channels and campaigns.

• Develop and sustain dashboards that track acquisition performance and conversion funnels.

• Analyze funnel drop-offs to pinpoint opportunities for enhancing acquisition and conversion.

• Address marketing data issues and inconsistencies to enhance reporting accuracy and dependability.

• Oversee marketing attribution and assist in resolving measurement gaps and challenges.

• Design, initiate, monitor, and assess A/B and A/B/n testing experiments.

• Collaborate with team members on experimentation efforts.

• Provide data-driven advice to the cross-functional Demand and Supply group.

• Clearly articulate findings and recommendations.

⛳️ Requirements

• A minimum of 2 years of experience as a Marketing Data Analyst.

• Background in marketing analytics within B2C HealthTech, telemedicine, subscription-based digital products, or e-commerce.

• Familiarity with paid acquisition strategies, conversion funnels, attribution, and marketing ROI.

• Strong command of SQL and Python.

• Proficient in using Python libraries for data analysis.

• Experience with BI tools and dashboard creation; familiarity with Tableau is preferred, while other systems are also welcome.

• Solid foundation in statistics and probability.

• Ability to apply statistical methods and probability to business inquiries and experiments.

• Methodical approach to problem-solving.

• Demonstrated ownership and follow-through on projects.

• Capability to prioritize tasks based on their business impact.

• Commitment to transparent communication and evidence-based decision-making.

• Fluent in Russian.

• Proficient in English at B2 level or higher.

• Experience in utilizing LLMs in daily tasks and the ability to critically assess their output.

• Willingness to work during CET/CEST overlapping hours.

• Comfortable engaging in a long-term B2B contractor arrangement using personal equipment.

• Experience with Google Analytics and Google Tag Manager is a plus.

🏝️ Benefits

• Competitive salary with clear opportunities for advancement.

• Health insurance provided after the probation period.

• Compensation for sports and wellness activities.

• Opportunities for career advancement.

• Personalized English lessons through Preply.

• 19 working days of vacation annually.

• 3 additional wellness days.

• Paid sick leave for the first 5 working days.

• Thoughtful gifts for significant life events.

• Fully remote and long-term collaboration on a B2B basis.

• Personal equipment arrangements under the B2B contractor model.