Marketing Analytics Specialist – Paid Acquisition

This is a fully remote position, open to applicants in Slovakia.

📋 Description

• Establish the paid acquisition strategy and justify the marketing expenditure.

• Execute paid advertising campaigns while assessing their performance.

• Enhance and refine attribution models, quantifying uncertainties involved.

• Take charge of the paid advertising strategy informed by data insights and experiments.

• Design and assess A/B tests, geo tests, holdout studies, and CRO experiments, incorporating power analysis and randomization.

• Develop models for capital distribution across marketing channels, including saturation curves, diminishing returns, and Marketing Mix Modeling (MMM).

• Analyze customer journeys, search query information, marketplace performance, and CRM datasets.

• Create customer and audience models to inform targeting, channel selection, and bid strategies.

• Construct analytics dashboards and reporting for Customer Acquisition Cost (CAC), Profit on Ad Spend (POAS), and Lifetime Value (LTV).

• Collaborate with the Data Analytics Lead, Marketing Lead, as well as Product and Operations teams.

• Explore new channels and automate intricate workflows using contemporary data engineering tools.

⛳️ Requirements

• Background in a quantitative discipline such as Statistics, Data Science, Physics, Computer Science, or a related field.

• A university degree in a quantitative subject is highly preferred; a strong proven track record may be accepted as a substitute.

• Comprehension of how paid acquisition contributes to revenue and profitability.

• Capability to convert analysis into actionable strategies.

• Passion for utilizing AI and Large Language Models (LLMs) to enhance productivity and streamline internal workflows.

• Results-oriented mindset focused on revenue and profit.

• Ability to collaborate across functions with Product and Operations teams.

• Critical approach towards underpowered tests and last-click attribution reports.

• Availability from Monday to Friday.

• Minimum overlap with working hours from 12:00–17:00 GMT+1.

• Hands-on experience with Google Ads, Microsoft Ads, or Meta is advantageous but not mandatory.

🏝️ Benefits

• Flexible working hours.

• Opportunity for remote work.

• Company activities, both online and offline.

• Opportunities for professional development.

• Chance to engage in technically innovative experimentation and automation.

• Direct influence on sales and overall profitability.

• Full-time freelance position.