Marketing Data Analyst

This is a fully remote position, open to applicants in Georgia.

📋 Description

• Evaluate the performance of both paid and organic marketing channels, as well as individual campaigns.

• Suggest the distribution of paid marketing budgets across various channels and campaigns.

• Develop and sustain dashboards for acquisition performance and conversion funnels.

• Analyze funnel drop-offs to discover opportunities for enhancement in acquisition and conversion.

• Examine marketing data issues and inconsistencies to enhance the accuracy and reliability of reporting.

• Oversee marketing attribution and assist in resolving measurement gaps and challenges.

• Plan, execute, monitor, and assess A/B and A/B/n experiments.

• Collaborate with the team on experimentation initiatives.

• Provide data-driven insights to the cross-functional Demand and Supply team.

• Clearly communicate findings and recommendations.

⛳️ Requirements

• A minimum of 2 years of experience as a Marketing Data Analyst.

• Experience in marketing analytics within B2C HealthTech, telemedicine, subscription-based digital products, or e-commerce.

• Focus on paid acquisition, conversion funnels, attribution, and marketing ROI.

• Strong expertise in SQL, Python, and related Python libraries for data analysis.

• Familiarity with BI tools and dashboard creation; experience with Tableau is a plus.

• Comprehensive understanding of statistics and probability, with the ability to apply these concepts to business inquiries and experiments.

• Methodical approach to problem-solving.

• Demonstrated ownership and follow-through, with the capability to prioritize tasks based on business impact.

• Clear communication style and evidence-based decision-making.

• Fluent in Russian.

• Proficient in English at level B2 or above.

• Skilled in using LLMs in daily tasks and critically assessing their outputs.

• Ability to work during CET/CEST overlapping hours.

• Comfortable operating under a long-term B2B contractor model using personal equipment.

• Practical experience with Google Analytics and Google Tag Manager is advantageous.

🏝️ Benefits

• Competitive salary and clear opportunities for advancement.

• Health insurance available after the probationary period.

• Compensation for sports and wellness activities.

• Opportunities for career development.

• Personalized English lessons through Preply.

• 19 paid vacation days per year.

• 3 additional wellness days.

• Paid sick leave for the first 5 working days.

• Thoughtful gifts for significant life events.

• Fully remote, long-term B2B collaboration.