Senior Product Marketing Analyst

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Collaborate with a diverse team, encompassing one or more product squads, while regularly engaging with Product, Technology, and UX teams.

• Spearhead the go-to-market strategy and adoption initiatives for products within the designated squad.

• Convert the product’s value proposition into compelling positioning and messaging that resonates with consumers, while being attuned to the business needs and the audience's challenges.

• Utilize product metrics and performance indicators to inform and support decision-making across teams.

• Track competitors’ market activities and suggest actionable plans for the marketing mix.

• Qualify, engage, and convert leads along with marketing initiatives in collaboration with the Creative and Performance teams.

• Oversee the budget and assist with marketing projects.

⛳️ Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, or a related discipline.

• A minimum of 2 years of experience in product marketing or digital marketing.

• Familiarity with paid media campaigns and a solid understanding of media and performance metrics.

• Experience in preparing briefs and presentations.

• Outstanding written and verbal communication skills.

• Knowledge of CRM systems.

• Advanced proficiency in Excel or Google Sheets.

• Advanced expertise in Google Analytics.

• Creative and strategic thinker, capable of managing varied daily demands.

• Ability to analyze data to identify trends and patterns.

• Preferred: familiarity with or interest in the everyday realities of public education.

• Preferred: understanding of growth marketing and A/B testing methodologies.

• Preferred: strong collaborative skills with Technology teams and knowledge of digital products and agile methodologies.

🏝️ Benefits

• Employment governed by Brazilian labor law (CLT), offering flexible hours (40 hours per week).

• Fully remote work environment.

• Profit-sharing program.

• Meal allowance of R$41.30 per business day on a Flash card.

• Monthly home office allowance.

• Childcare allowance for children up to 7 years old.

• Amil health insurance (private room), with 50% coverage for dependents.

• Wellhub (formerly Gympass), providing access to gyms and wellness apps for meditation and fitness.

• Extended maternity and paternity leave.

• Financial assistance for courses and professional development opportunities.

• Development Program specifically for Black professionals.

• Discounts at English-language schools.

• Opportunities to participate in events and internal learning initiatives.

• Employee resource groups for Black professionals (AfroAners), LGBTQIAPN+ individuals (POC Escola), and caregivers and parents (Caregivers Network).

• Meetings, discussion circles, and educational initiatives facilitated by the Diversity Committee.

• A supportive and inclusive environment fostering collaboration and collective growth.

• Birthday day off.

• Company-wide year-end shutdown, guaranteeing 10 days off.