Senior Product Marketer, Financial Institutions

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Take charge of positioning and messaging for institutional solutions, encompassing value propositions, differentiators, and messaging tailored to various use cases and buyer personas.

• Spearhead product launches, managing everything from launch plans and timelines to announcements, assets, and post-launch adoption strategies.

• Equip Sales with AI-driven sales kits, pitch narratives, one-pagers, battlecards, and evaluation materials tailored to individual accounts.

• Execute AI-enhanced competitive and market intelligence workflows, monitoring competitors, regulatory changes, and industry news.

• Develop use-case and solution pages directly within the CMS.

• Assist early adopter and design partner programs.

• Contribute to institutional content creation, including research reports, thought leadership pieces, and newsletter topics.

• Generate light social media content to promote valuable insights and launches.

• Integrate customer and market feedback into discussions regarding product roadmap and packaging.

• Establish launch and adoption metrics and provide reports on outcomes.

• Collaborate with Product, Design, Sales, and Open Source Engineering teams to enhance messaging, go-to-market strategies, content, and events.

⛳️ Requirements

• A minimum of 3 years of experience in product marketing at organizations targeting institutions, including financial services, digital asset service providers, or blockchain companies with an institutional customer focus.

• Demonstrated success in marketing to banks, asset managers, or market infrastructures at a company that successfully secured their business.

• An AI-native working style, including routine use of AI workflows for content generation, research, competitive analysis, and sales assets.

• Strong understanding of digital asset and tokenization use cases, such as tokenized deposits, money market funds, repos, and stablecoins.

• Outstanding writing skills for addressing complex technical and regulatory subjects.

• Proven experience working closely with Sales and Product teams to translate strategy into deal assets.

• Excellent project management skills and familiarity with compliance and approval processes.

• A self-motivated, collaborative approach suited to fast-paced environments.

• Experience in product marketing for services like security, consulting, or professional services (desirable).

• Knowledge of building web pages using a headless CMS such as Sanity (desirable).

• Awareness of blockchain technology and smart contract development (desirable).

• Experience managing beta, pilot, or design partner programs (desirable).

• Familiarity with HubSpot or similar marketing automation platforms (desirable).

🏝️ Benefits

• Company gatherings held globally.

• Fully remote work opportunities.

• Flexible time-off policies.

• Eight weeks of paid leave for primary caregivers.

• Four weeks of paid leave for secondary caregivers.

• One-time $3,600 baby bonus.

• Up to $500 support for home office equipment.

• Medical insurance coverage.

• Opportunities for learning and development.

• Monthly stipend for a preferred co-working space.