Senior Product Manager, Test Preparation – Practice

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the product vision, strategy, and roadmap for test preparation and practice within ACT's assessment offerings.

• Establish positioning and business models for both free and paid test preparation products.

• Balance increased access to free practice resources with growth in revenue from paid products.

• Oversee external test preparation partners and facilitate collaborative roadmaps.

• Assess and seek new partnerships for free or low-cost test preparation resources.

• Identify ways to capture a larger share of learners' spending from competitors.

• Develop channel strategies for practice tests and content delivery.

• Lead the modernization and repositioning of ACT's signature test preparation products.

• Define the test preparation and practice requirements for PreACT and WorkKeys.

• Collaborate with Marketing, Sales, and Market Research on positioning, pricing, and go-to-market strategies.

• Increase revenue for both B2B and B2C sectors, including identifying new B2B opportunities.

• Establish and monitor product and business performance metrics.

• Represent the test preparation and practice strategy in partner negotiations, internal planning sessions, and cross-functional discussions.

• Balance learner value, partner relationships, and revenue growth in product-related decisions.

• Build relationships with vendor partners and internal stakeholders.

• Implement the roadmap and drive progress toward revenue and engagement goals.

⛳️ Requirements

• A minimum of 5 years of progressive experience in product management.

• A proven history of managing and expanding a commercial product portfolio.

• Experience with freemium, subscription, or B2C monetization strategies.

• Proven capability in converting free users into paying customers.

• Demonstrated experience in managing relationships with external vendors or licensing partners.

• Experience in negotiating joint roadmaps and commercial agreements.

• Strong understanding of product roadmap planning and prioritization methodologies.

• Familiarity with agile development processes.

• Experience utilizing customer insights and competitive analysis to influence pricing, positioning, and go-to-market strategies.

• Track record of balancing the interests of internal teams, external partners, and customers to achieve commercial outcomes.

• Exceptional communication and presentation abilities.

• Strong business acumen.

• Comfort in managing revenue, engagement, and lifetime value metrics.

• Candidates must be authorized to work in the U.S. without the need for visa sponsorship.

• Experience in the test preparation, EdTech, or educational content sectors is advantageous.

• Experience in creating or scaling a free-to-paid conversion funnel is beneficial.

• Familiarity with adaptive learning, digital practice tests, or assessment content products is a plus.

• Experience with affiliate, licensing, or wholesale commercial models is advantageous.

• Experience in exploring or launching B2B extensions of primarily B2C products is a plus.

• A background in working with high school students, families, or educators as end customers is a plus.

• Finalists will be subject to a criminal background check.

• Completion of the ACT National Career Readiness Certificate is recommended.

🏝️ Benefits

• Company-sponsored life insurance.

• Medical insurance coverage.

• Dental insurance coverage.

• Vision insurance coverage.

• Flexible health and dependent spending accounts.

• 401(k) retirement savings plan with company matching.

• Paid holidays.

• Paid time off.

• An inclusive workplace with equal opportunities for growth.

• Opportunities for team members to strengthen connections, explore ideas, learn from customers, and celebrate successes.