Senior Product Manager – RCS, Rich Messaging

This is a fully remote position, open to applicants in India.

📋 Description

• Take ownership of the complete RCS roadmap, encompassing sender registration, rich messaging features, fallback orchestration, analytics, market expansion, and pricing strategies.

• Develop the RCS adoption strategy, including customer segmentation, activation triggers, and pathways for migrating from SMS/MMS.

• Monitor carrier launches, Google RBM capabilities, Apple/iOS support, aggregator offerings, and regional availability to guide roadmap decisions.

• Evaluate carrier readiness, device penetration, regulatory requirements, commercial viability, and launch criteria for new markets.

• Facilitate cross-functional readiness for market launches by collaborating with Engineering, Compliance, Billing, Support, and Go-To-Market teams.

• Enhance RCS sender/agent registration and brand verification processes while minimizing onboarding friction.

• Collaborate with Compliance and carrier/aggregator partners on messaging policies, content requirements, opt-in/opt-out standards, and verification workflows.

• Define rich messaging composition, templating, and campaign experiences for users.

• Manage SMS/MMS fallback logic and channel orchestration.

• Develop RCS pricing and packaging strategies in partnership with Finance and Leadership.

• Analyze provider, message-type, and market unit economics while tracking margin and cost optimization.

• Establish and monitor activation, volume, engagement, revenue, margin, and retention metrics.

• Create business cases for channel expansion, new capabilities, and regional rollouts.

• Partner with Marketing, Sales, Customer Success, and Enablement on positioning, launches, packaging, and rollout strategies.

• Produce product documentation, launch materials, and internal enablement resources.

• Drive post-launch iterations using adoption data, customer feedback, and engagement performance metrics.

• Utilize analytics, experimentation, interviews, and market research to guide product decisions.

• Investigate delivery performance, engagement trends, and adoption barriers.

• Specify instrumentation requirements for customer-facing engagement and delivery analytics.

⛳️ Requirements

• Over 7 years of experience in Product Management within SaaS, CPaaS, telecom, platform, or similar technology environments.

• A proven history of successfully launching and scaling customer-facing products from inception to market.

• Strong understanding of messaging channels and their economic models, particularly SMS/MMS; experience with RCS, WhatsApp, or other rich/conversational channels is preferred.

• Demonstrated expertise in pricing, packaging, monetization, or usage-based business models.

• Experience navigating external partner ecosystems such as carriers, aggregators, or platform providers.

• Background in launching or expanding products into new markets or regions, including readiness assessments and phased implementation.

• Strong analytical capabilities, with experience in SQL, BI tools, dashboards, or product analytics platforms.

• Ability to balance customer needs, technical constraints, compliance requirements, and business objectives effectively.

• Exceptional written and verbal communication skills.

• A strong ownership mindset with a focus on execution, accountability, and measurable outcomes.

• Comfortable working in fast-paced, collaborative environments with multiple concurrent initiatives.

• Direct experience with RCS Business Messaging, agent registration, or rich messaging products is preferred.

• Knowledge of A2P messaging compliance, sender registration frameworks such as 10DLC, carrier ecosystems, and deliverability management is preferred.

• Familiarity with messaging aggregators and multi-provider routing architectures is preferred.

• Experience with fallback/orchestration logic across SMS, MMS, RCS, or OTT channels is preferred.

• Experience in international messaging markets, regional carrier ecosystems, or global provider negotiations is preferred.

• Background in usage-based billing systems, margin analysis, and revenue growth initiatives is preferred.

• Technical fluency with APIs, webhooks, event-driven systems, and platform architectures is preferred.

• Experience working in remote, globally distributed teams is preferred.

• Prior experience in high-growth B2B SaaS companies serving SMBs, agencies, or enterprise customers is preferred.

🏝️ Benefits

• Remote-first work environment.

• Opportunity to learn the intricacies of scaling a B2B SaaS startup.

• Opportunity to create impactful products.

• A well-funded and profitable company.

• Culture of continuous and iterative improvement.

• Lean product delivery that enables products to reach the market in weeks rather than quarters.