Senior Product Manager, Monetization

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take ownership of the conversion process across the landing page, signup, trial, first valuable moment, upgrade, and checkout.

• Develop touchless signup, self-service onboarding, trial mechanics, and conversion from trial to paid.

• Manage pricing pages, plan comparisons, signup and trial initiation pages, as well as conversion experiments.

• Define checkout and billing functionalities, including card-on-file transactions, upgrades, downgrades, and recovery from failed payments.

• Design the in-product upgrade experience to minimize the need for human intervention.

• Drive the conversion from free seats to paid for brokerage-paid agents.

• Create proactive in-app notifications, push messages, behavior-triggered emails, and SMS outreach, incorporating AI assistant actions.

• Oversee the reactivation of inactive agents and evaluate the outcomes.

• Develop consistent branded acquisition experiences for franchises and brokerages.

• Establish brand-aware onboarding using brokerage assets, templates, and defaults.

• Enhance activation and reduce time to value through smart defaults, imported configurations, guided initial sessions, and removal of unnecessary steps.

• Manage pricing and packaging strategies, including tiers, trials, bundles, and live price testing.

• Set up event instrumentation, funnels, cohorts, experiments, and key monetization metrics.

• Prioritize conversion, time to first value, attach rate, and revenue per agent over a feature roadmap.

⛳️ Requirements

• Have owned a conversion or monetization metric as the primary KPI for a minimum of two years.

• Successfully launched or revamped a self-service signup and checkout process, including trial mechanics and handling failed card transactions.

• Delivered a live monetization feature, such as a paywall, upgrade prompt, in-product trial, or plan comparison page.

• Executed a pricing or packaging modification on an existing customer base, preferably involving a price increase.

• Developed a reactivation or lifecycle program that successfully re-engaged dormant users and converted some of them.

• Managed landing page and signup conversion with a genuine testing program.

• Established a funnel from the ground up, including defining events, engineering implementation, and conducting analysis.

• Led an experimentation program with appropriate sample sizing and evaluation of unsuccessful tests.

• Improved an activation or time-to-value metric and demonstrated the impact on retention.

• Experienced with templated setups, smart defaults, imported or detected configurations, or similar activation enhancements.

• Worked within a low monthly price range targeting individuals or small businesses.

• Demonstrated clear and direct written communication skills.

• Proficient with modern AI tools and utilizes them on a daily basis.

• Background and reference checks are mandatory.

• Previous experience in real estate is not necessary.

• Collaborated with engineers who expressed a desire to work with you again.

🏝️ Benefits

• Competitive compensation.

• Fully remote work environment with flexible work/life balance.

• A diverse, inclusive, and highly collaborative culture.

• Engage in meaningful work with a product utilized by real professionals on a daily basis.

• Flexible Paid Time Off.