Senior Product Manager – Marketing OS, LeadGen

This is a fully remote position, open to applicants in India.

📋 Description

• Take charge of product strategy, roadmap, and execution for Forms, Surveys, Quizzes, QR Codes, Chat Widget, External Tracking, and related lead capture and attribution functionalities.

• Foster cohesive experiences across builders, templates, publishing, data models, integrations, analytics, and reporting.

• Deliver features that enhance visitor engagement, completion rates, lead quality, qualification, routing, and follow-up.

• Collaborate with CRM, Workflows, Conversations, Analytics, and Payments teams to connect interactions with subsequent business outcomes.

• Define visitor behavior, conversion metrics, identity, attribution, and campaign tracking for third-party websites.

• Enhance event taxonomies, instrumentation standards, and reporting accuracy.

• Provide AI-driven solutions for creation, copy generation, logic recommendations, qualification, insights, and conversion optimization.

• Ensure that experiences on desktop, mobile, and tablet are responsive, accessible, and high-performing.

• Work alongside Engineering on builders, embeddable widgets, APIs, submission pipelines, tracking scripts, identity resolution, and event infrastructure.

• Align Product, Engineering, Design, Data, AI, Security, Marketing, Sales, Customer Success, and Partnerships around common goals.

• Assist with product positioning, pricing, packaging, messaging, launches, enablement, onboarding, and customer education initiatives.

• Draft PRDs and strategic documents, conduct discovery, analyze data, validate concepts, prioritize initiatives, and clarify uncertainties.

• Propel measurable enhancements in adoption, activation, publishing, engagement, completion, conversion, attribution coverage, and retention.

⛳️ Requirements

• Minimum of 7 years of Product Management experience, preferably in B2B SaaS, MarTech, CRM, analytics, growth, or customer-engagement platforms.

• Proven experience overseeing a customer-facing product or product area from discovery to launch and iteration.

• Demonstrated ability to define and execute a roadmap across multiple interconnected product areas.

• Strong comprehension of lead generation, customer acquisition, conversion optimization, qualification, and growth loops.

• Familiarity with forms, surveys, quizzes, chat widgets, analytics, attribution, tracking, or interactive content.

• Knowledge of behavioral tracking, covering page views, clicks, scrolls, field interactions, submissions, abandonment, and conversion events.

• Understanding of event taxonomies, analytics instrumentation, data pipelines, experimentation, and marketing attribution.

• Experience with embeddable products such as widgets, scripts, SDKs, forms, or externally hosted experiences.

• Familiarity with APIs, webhooks, CRM integrations, field mapping, workflow automation, and identity resolution.

• Proven experience collaborating with Engineering on frontend, backend, data, and infrastructure systems.

• Strong product judgment, analytical skills, and a good sense of UI/UX.

• Ability to influence cross-functional partners and drive consensus without direct authority.

• Exceptional written and verbal communication, decision-making, and stakeholder management capabilities.

🏝️ Benefits

• Global, remote-first organization.

• People-first culture.

• Opportunities to contribute to the scaling of a global B2B SaaS platform.

• Lean, experimentation-focused product environment.