Partner Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop the narrative for G2's partnerships and Buyer Intent product portfolio.

• Simplify intricate integrations into straightforward value propositions and sales support.

• Collaborate with Product, Sales, Partnerships, Marketing, and the Senior Partner Marketing Manager.

• Establish positioning, messaging, joint value propositions, and priority customer use cases for partner offerings.

• Oversee messaging strategy and enablement readiness for launches related to partner features.

• Create workflow guides, technical documentation, setup resources, pitch decks, one-pagers, FAQs, and other materials for partners.

• Generate content for partner sales teams, solutions engineers, and partner marketing contacts.

• Ensure alignment with G2's brand voice and Buyer Intent positioning.

• Design and deliver internal and partner enablement, which includes pitch guidance, battlecards, objection handling, integration use cases, and customer proof points.

• Assist with partner launches, training sessions, and partner events.

• Define positioning, messaging, customer evidence, and subject-matter content for partner events.

• Manage Partnerfleet and product messaging across partner pages, marketplace listings, and documentation.

• Identify target customer profiles, messaging, and positioning for Buyer Intent and partner-based features.

• Create comprehensive go-to-market launch plans across all customer-facing channels.

• Explore how G2 buyer intent data can enhance partner platforms and workflows.

• Establish feedback mechanisms through customer interviews, sales discussions, win/loss analysis, partner insights, and competitive research.

• Assess partner adoption data and cross-functional feedback to pinpoint usage obstacles.

• Integrate customer needs, objections, adoption hurdles, and use cases into actionable recommendations for Partnerships and Product.

• Set success metrics for partner launches and events and communicate insights to stakeholders.

⛳️ Requirements

• A minimum of 5 years in product marketing, partner marketing, or a closely related go-to-market role, preferably in B2B SaaS or data and intent products.

• Proven experience in developing go-to-market strategies and launching offerings in collaboration with technology, data, or channel partners.

• Exceptional writing skills tailored for both external partner audiences and internal teams.

• Ability to convey the value of data-driven products clearly to customers.

• A track record of creating effective sales and partner enablement resources.

• Strong cross-functional collaboration skills with Partnerships, Product, Sales, and Marketing teams.

• Ability to work through influence rather than direct authority.

• Familiarity with buyer intent data, sales and marketing technology ecosystems, or account-based marketing (ABM) and revenue platforms.

• Experience in a business focused on data licensing, integration-heavy models, or ecosystem-driven operations.

• Experience in managing sales enablement libraries, partner directories, or web content using platforms such as Highspot and Partnerfleet.

• Experience in creating interactive demos, recorded walkthroughs, or visual explainers for technical products is a plus.

• Proficiency with CRM, enablement, and analytics tools.

• Authorization to work in the United States without any restrictions.

🏝️ Benefits

• Flexible work arrangements.

• Generous parental leave policy.

• Unlimited paid time off (PTO).

• Commitment to an inclusive and diverse workplace.

• Employee resource groups led by people.

• G2 Gives philanthropic initiative.

• Professional development support through a company-wide career framework.